• by Laurie Sullivan  @lauriesullivan, April 2, 2014

BitTorrent announced a few C-Suite appointments Wednesday, revealing that the chief marketing spot went to Jascha Kaykas-Wolff, where the analytics and data-driven alum says he feels right at home.

Kaykas-Wolff joins BitTorrent from Mindjet, where he served as CMO. During stints at Microsoft and Yahoo, he helped define agile marketing and pioneered social media marketing analytics. Kaykas-Wolff also supported analytics at companies like Webtrends and Involver.

BitTorrent CEO Eric Klinker met Kaykas-Wolff through an email introduction. "I know BitTorrent, the brand, and jumped at the chance to work with him," Kaykas-Wolff said. "We have 170 million monthly users of our applications, so our ability to help advertisers get in front of them is key."

Kaykas-Wolff said BitTorrent is working to build stronger relationships with the Internet Advertising Bureau (IAB) to support brands.

Content continues to become more important for a variety of advertising campaigns. BitTorrent protocol Sync connects machines without help from a central server, which makes it less vulnerable to surveillance by government organization like the NSA. About 2 million users rely on Sync as a more secure way to share data across platforms.

Among BitTorrent's executive appointments, Ro Choy takes the role of chief operating officer and Matt Mason, chief content officer. Choy joined BitTorrent's executive team in May 2012. He took on the role of chief revenue officer, but now will lead all business and operations related efforts for BitTorrent, including sales, advertising, finance, HR, corporate and business development.

BitTorrent aims to transform the peer-to-peer protocol into a legitimate means of file-sharing for consumers and businesses. The company hired Mason in November 2011, with a mission to rebrand and reintroduce BitTorrent to the world. He moves from vice president of marketing to CCO, working with the content industry -- an effort that to date has motivated over 10,000 content creators and rights holders to sign up to work with BitTorrent.

Recent partnerships have included De La Soul, and the Oscar-nominated documentary "The Act of Killing."