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LAURIE SULLIVAN

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

Articles by Laurie All articles by Laurie

  • Thanksgiving Day Mobile Holiday Purchases Outpace Previous Years in Search Marketing Daily on 11/28/2014

    Holiday shoppers began searching for specials early this year as many took to their desktops, laptops and smartphones on Thanksgiving Day to make purchases. Apple iOS owners spent more from their mobile devices, outpacing Android across three key metrics as of 6 p.m. EST Thanksgiving Day. Apple iOS users averaged $121.73 per order compared to $97.14 for Android users -- a difference of 25.3%, per stats released Thursday.

  • EU Parliament Votes On Google, Search Engine Breakup in Search Marketing Daily on 11/27/2014

    The European Parliament has recommended that Google search be split from other parts of the business -- and in addition to Google, any search engine tied to the respective company's other businesses. On Thursday, the Parliament passed a vote pointing to the online search market as particularly important in supporting "competitive conditions" within digital online markets in an effort "to prevent any abuse in the marketing of interlinked services by operators of search engines."

  • Consumers Still Waiting For Personalized Videos To Drive Intent in Search Marketing Daily on 11/26/2014

    Online video ads are far more effective than other platforms -- aside from search engine marketing -- at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better purchase decisions.

  • Black Friday No Longer Kickoff For Holiday Shopping in SearchBlog on 11/28/2014

    Holiday shopping continues to begin earlier, with brands spending more money in mid-November to reach consumers than in prior years. Williams-Sonoma, Macy's, Nordstrom and Bloomingdale's, among others, began sending emails about online specials earlier this week. Kenshoo published research Wednesday revealing that brands they support in paid-search advertising are not only spending more in paid search ahead of the holiday season compared with previous years, but also increased campaigns earlier.

  • Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television in SearchBlog on 11/26/2014

    Carnival, the world's largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly designed Web site, contests, social media and television spots.

  • Amazon Focuses On Local Services To Expand Marketplace Offerings in Search Marketing Daily on 11/25/2014

    Amazon has introduced a service in three cities aimed at connecting customers through search to local service providers like plumbers and electricians. The service, similar to Angie's List, will roll out in New York, Los Angeles, and Seattle.

  • Ask.com Searches Reveal Top Issues Now, Predictions For 2015 in Search Marketing Daily on 11/25/2014

    Ask.com released its top searches for the year related to questions and answers, revealing terms like Ebola, ISIS and Malaysia Airlines headlining the list as the top three terms. The question-and-answer engine listed its top trending news, celebrity and politically themed search terms, as well as predictions for what will make the headlines in 2015.

  • Google's Tech Steadies Shaky Hands, Allowing Parkinson's Disease Victims To Eat in Around the Net in Search Marketing on 11/25/2014

  • SEO: Link Building, Keyword Research Becoming Most Challenging Tactics in SearchBlog on 11/25/2014

    While 72% of marketers from enterprises rate search engine optimization as successful in achieving marketing objectives like lead generation and increased Web traffic, 57% say the greatest barriers to achieving SEO success are challenges like a lack of dedicated in-house resources, and 43% say limited budgets. About 28% find SEO is not successful, per a recent study.

  • IBM, Nielsen Analyze Separate Holiday Shopping Behavior in Search Marketing Daily on 11/24/2014

    Shoppers were online and in stores spending during the weekend prior to Thanksgiving Day. The average order value fell 5.4% to $112.86, but online sales rose 18.7% compared with the same two days in 2013. Shoppers purchased an average of 3.2 items per order, an analysis released Monday reveals.

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