LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Anthropic, OpenAI Secure Billions From Wall Street Partnerships in MediaDailyNews on 05/04/2026
  

  Anthropic and OpenAI are forming separate joint ventures with financial institutions in a race to drive more adoption of their AI tools. Blackstone and Goldman Sachs are among the investors.

• Google: U.S. Consumers Are Worth Up To $1,605 Annually in Performance Marketing Insider on 05/04/2026
  

  The average American generates about $1,605 per year in advertising value, according to a report by technology firm Proton. Where does it go - and who gets it?

• $12B GameStop Bids $56B For eBay, Eyes Amazon in MediaDailyNews on 05/03/2026
  

  CEO Ryan Cohen wrote in a letter to shareholders that the GameStop Board unanimously supports his proposal and told the "WSJ" he is prepared to run a proxy fight, taking the offer directly to shareholders.

• Roku Ties Streaming Inventory Directly To Retail Media Data in Data & Programmatic Insider on 05/04/2026
  

  Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precision Media and Instacart became early launch partners. The strategy ties retail media data directly with CTV to target ads.

• eBay Goes Agentic, Faces GameStop Bid in MediaDailyNews on 05/01/2026
  

  eBay is preparing to fend off a takeover bid from GameStop as it continues to build out its ad and agentic businesses.

• Apple Turns To Ads in Performance Marketing Insider on 05/01/2026
  

  Ads will become more important to Apple, as the company builds on the types of devices and services it offers.

• OpenAI To 'Promote' Own Products Via Your Browser Cookies in MediaDailyNews on 05/01/2026
  

  The shift moves OpenAI beyond organic growth to a commercialized ad/marketing strategy, highlighting its readiness to transition from a research-led organization to a competitive consumer brand that uses standard ad tech to find and convert users.

• OpenAI Rolls Out 'Advanced' Security Mode Without Passwords in MediaDailyNews on 04/30/2026
  

  OpenAI has begun rolling out Advanced Account Security for users concerned that their ChatGPT or Codex accounts could become potential targets of phishing attacks.

• Amazon Ads Spend Jumps 22% In Q1 in MediaDailyNews on 04/30/2026
  

  The jump in revenue, led by AI tools like Creative Agent and Rufus, helped to push Amazon's ad revenue to $17.2 billion in Q1 2025.

• When AI Becomes Tech Running The Ad Industry in Performance Marketing Insider on 04/30/2026
  

  The technology has shifted from a background tool to the central operating system handling nearly every part of ad and marketing campaigns. Some question what will become of traditional operating systems like Windows and Android.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

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