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LAURIE SULLIVAN

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

Articles by Laurie All articles by Laurie

  • PureClick Touts MRC Paid-Click Accreditation, Technology Identifies Bad Publishers in Search Marketing Daily on 02/27/2015

    PureClick has received click measurement accreditation from the Media Rating Council for its click forensic metrics related to its PureCaptcha and PureBounce products. The accreditation verifies that the clicks do not come from bots. The idea is to add a level of transparency that doesn't exist in paid-search advertising. The platform identifies high-bot traffic publishers by providing a technology that only humans can navigate through.

  • Google Pays $25 Million For .App Web Domain  in Search Marketing Daily on 02/27/2015

    Google paid $25 million for the rights to use the .app top-level Web domain name, one of many the company aspired to gain, but it was not the only bidder. Amazon also applied for the name, but settled for ".buy," paying nearly $5 million, and about $2.2 million for ".spot" last fall. Amazon and Google also are fighting over the domain name "mail."

  • The Science Of 'Do It With Me' in SearchBlog on 02/27/2015

    The movement to spruce up and expand aging digital media continues. And with it, a "do-it-with-me' service model for digital marketing aimed at local small and mid-size businesses. Search engine marketing appears to provide the platform for the business model. While self-service platforms like Google AdWords and Bing Ads have proven that a do DIY model works, there are several gaps to bringing a DIWM concept to the masses. BIA/Kelsey identifies challenges in its new report, Optimizing Local Marketing: SMB Marketing Needs 'Do It With Me' Models.

  • Google Brings Native Search Ads To Google PlayStore in Mobile Marketing Daily on 02/26/2015

    Google announced a program Thursday that will allow mobile developers to advertise their apps in the Google Play. In the next few weeks, the company will begin piloting sponsored search results in the app store, bringing what looks similar to a native ad in query results.

  • Apparel Capitalizing On Ecommerce, Onsite Search Trends in Search Marketing Daily on 02/26/2015

    The apparel industry is finally feeling some love from online shoppers, fueled by rich multimedia content, free shipping and returns, in-depth customer reviews, and reserve-to-pick-up in-store options. A HookLogic study scheduled for release this week suggests that apparel also could be ahead of consumer behavior online shopping trends. Some call this market segment a trendsetter, especially when it comes to onsite search.

  • Lead-Gen Platform From LazBro, Opt-Intelligence Aimed At IBM Silverpop Clients in SearchBlog on 02/26/2015

    The barrage of emails in consumer in-boxes force many to press the delete button after reading the subject line. L.A.-based ad agency LazBro, and email-acquisition firm Opt-Intelligence have built a platform for IBM Silverpop clients that provides an opt-in feature targeting emails to consumers who interact with the brand, even for the first time.

  • Relevant, Original Content Brings Authority To Lesser-Known Sites in Search Marketing Daily on 02/25/2015

    Marketers need to stop relying on public domain information -- or content that Google can easily and cheaply license or find for organic search traffic -- and focus on high-value content that is relevant and specific to the brand's business, per a report released Wednesday by Stone Temple Consulting.

  • Google AdWords Converts Flash-Built Advertisements To HTML5 in Search Marketing Daily on 02/25/2015

    Google released a feature Wednesday that automatically converts Flash into HTML5 markup language when uploaded to AdWords. It will help mobile devices that cannot read Flash render advertisements on Web pages.

  • Google Mulling New Mountain View Headquarters in Around the Net in Search Marketing on 02/25/2015

  • Bing Ads Offer What Google Doesn't in Around the Net in Search Marketing on 02/25/2015

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