LAURIE SULLIVAN
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.Articles by Laurie All articles by Laurie
- Liz Reid Promoted To Head Of Google Search in
MediaDailyNews on
03/18/2024
Liz Reid will become head of Search at Google and Cheenu Venkatachary will lead Google Search quality and ranking teams. Pandu Nayak will step down as VP of search to lead search quality and ranking,
- Google Adds Offsite Retail Media For Search Ads 360, Self Service Coming in
MediaDailyNews on
03/18/2024
Early adopter Lowe's will launch its first offsite retail media offering on Google Search and Shopping inventory, using a managed service model.
- Will FTC Inquiry Into Reddit AI Licensing Deals Postpone IPO? in
Search & Performance Insider on
03/18/2024
Reddit stock is in high demand. Its IPO is set to debut March 21, but several days ago the FTC opened an inquiry into the company's AI licensing deals like the one it inked with Google.
- Apple Reportedly Will Integrate Google Gemini Into iPhone in
MediaDailyNews on
03/18/2024
Apple could expand its search agreement with Google by building the Gemini AI model into the iPhone to run some features. Google has built several versions of Gemini, and one runs on mobile devices.
- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best' in
Data & Programmatic Insider on
03/18/2024
Jerry Daykin, former VP of global media at Beam Suntory, said before media buyers had data they "just hoped for the best" with few choices to protect their brands.
- Microsoft Windows Puts Pop-Up Ads Into Google Chrome in
MediaDailyNews on
03/15/2024
Microsoft is reportedly once again using pop-up ads in Google's browser to prompt users to switch their default search engine to Bing.
- Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' Mindset in
Search & Performance Insider on
03/15/2024
The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
- Amazon Apologizes For Costly Errors Made By Its Automated Ad System in
MediaDailyNews on
03/15/2024
A seller of gaming computers discovered Amazon had charged him thousands of dollars to advertise merchandise in California although he no longer sold products there.
- Microsoft Deal With Oracle Provides Clues To Its AI Investments in
MediaDailyNews on
03/14/2024
Microsoft is making investments in infrastructure to dominate the areas of AI and cloud services and increase its presence in advertising.
- Apple Acquires Another AI Startup in
MediaDailyNews on
03/14/2024
Apple has acquired more than 32 artificial intelligence (AI) companies since 2010. The latest, earlier this year, is called DarwinAI, a startup focused on making AI systems smaller and faster. Some analysts and execs say Apple has acquired the most AI businesses of any major tech company.
Comments by Laurie All comments by Laurie
- Has Google's Gemini Chatbot Just Rewritten History?
by
Laurie Sullivan
(Media 3.0 on
02/22/2024)
Thomas, thank you for mentioning Jack. best, Laurie
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
But this is an opinion piece.
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
Thank you, Dan.
- Microsoft Executive Fears For Israel's High-Tech Sector
by
Laurie Sullivan
(MediaDailyNews on
11/01/2023)
John, thanks for commenting, but hope you read the entire article. It clearly states his concerns are for the human cost of the war and the economic future of Israel.
- California Governor Signs Delete Act
by
Wendy Davis
(MediaDailyNews on
10/10/2023)
I beleive platforms and websites can use the IP address of the device being used. My question is whether a part-time California visitor who claims residency in another state, but visits California about three months out of the year, falls into this category.
- Amazon 'Project Nessie' Tested How Much It Could Raise Prices
by
Laurie Sullivan
(Search & Performance Insider on
10/04/2023)
Thank you, Michael Melone, for taking the time to comment. I appreciate it.
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
by
Laurie Sullivan
(Search & Performance Marketing Daily on
08/10/2023)
Ed and John, I really appreciate you guys. Thank you!
- Do Super Bowl Ads Drive Performance?
by
Laurie Sullivan
(Search & Performance Marketing Daily on
02/02/2023)
Thanks for the comment, Ed. I always love your insight, but I've never bought a product based on seeing a Super Bowl ad - at least none that I can remember. I'm entertained by them, but they do not drive me to make a purchase. Yes, the sample in the research is small. Do you recall products you have bought after seeing a Super Bowl ad? Maybe I did a search after seeing a new product, but cannot remember ever making a purchaes.
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
by
Laurie Sullivan
(Search & Performance Marketing Daily on
11/14/2022)
Thank you, John!
- Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
by
Laurie Sullivan
(Search & Performance Marketing Daily on
09/01/2022)
Hi Charles - nope, no hack. And you are correct when you write this - "which means you need to still own your previous residence to get multiple voting options by mail." I changed scrolls to rolls. Just trying to call attention to a major problem in California that creates misinformation. I have not voted in the state for four years, and got called for jury duty for the second time in as many years a few months ago.
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