LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google, GroupM, CBS Back Startup's Cultural Relevance Score in MediaDailyNews on 04/23/2026
  

  Influential programmatic advertising, media, and data execs have joined an advisory board at a startup working to measure cultural relevance across campaigns, websites and more. Google, AT&T Advertising GroupM, PubMatic, Xandr, LiveRamp, OpenX, Oracle, and CBS industry veterans joined the board to advance culture-first marketing and measure the gap.

• WPP's AI Targeting Tech (And Others) Complicate Proposed Privacy Bill in Performance Marketing Insider on 04/23/2026
  

  AI technology being developed will complicate the SECURE Data Act. This proposed bill could end a confusing patchwork of regulations, but it introduces several technical hurdles.

• EU Watchdog Eyes Google Agentic in MediaDailyNews on 04/23/2026
  

  Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is AI-generated, up from 50% last fall, and 25% in 2024.

• OpenAI Releases 'Thinking' Engine For Queries, Images in MediaDailyNews on 04/22/2026
  

  OpenAI released an image engine for ChatGPT with "thinking capabilities" this week, as it prepares to take the needed steps to build an ad platform that can handle more complex queries and images.

• Google Commits $750M To Agentic AI Partner Ecosystem in MediaDailyNews on 04/22/2026
  

  Google Cloud has announced a $750 million fund to support its 120,000 partners in advancing joint customers' transformation with agentic AI.

• Google Automates Ad Security Risks in Performance Marketing Insider on 04/22/2026
  

  Google has introduced three agentic safety features that reduce advertisers' manual administrative burdens, allowing them to focus more on campaign performance rather than troubleshooting.

• New Adobe Agents Manage Autonomous Campaigns in MediaDailyNews on 04/21/2026
  

  Adobe has introduced AI agents to help corporate customers automate digital marketing and ad strategies, and on Tuesday revealed a partnership with Dick's Sporting Goods aimed at changing how the sports retailer connects with customers.

• Microsoft Boosts Agentic Web Ad Visibility in MediaDailyNews on 04/21/2026
  

  Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats that surface key selling points directly within AI conversations.

• Microsoft Teams With Target, Expands 'UCP' For Loyalty in Performance Marketing Insider on 04/21/2026
  

  Microsoft Advertising introduced general availability in the U.S. for Universal Commerce Protocol feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on structured data that brands provide.

• IAB Tech Lab Launches Programmatic Governance Council in MediaDailyNews on 04/21/2026
  

  IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

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