Google's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent for the Chrome browser that understands multimodal inputs.

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.

In its response to the U.K.'s Competition and Markets Authority's goals, Google ensured fairness and said it will promote publisher choice and controls across its platforms while protecting user experiences.

This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and grocery delivery, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to build a retail media network (RMN).

OpenAI CEO of applications Fidji Simo described a new venture as "building a deployment arm" for its tech, but did not provide details on participants, financing or valuation.

The integration of ads could become much simpler.

Perplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using its web browser agent to make purchases on behalf of shoppers on Amazon's online marketplace. That's not the case.

For Meta, this paves a path toward complete automation as the web shifts from tools that answer questions to agents that execute tasks.

Meta Platforms will add "location fees" to ad buys targeting users in six countries beginning July 1, passing on the cost of Europe's digital services taxes to advertisers.

Does Google prohibit reasoning skills or teach humans to think? As AI takes hold, Liz Reid, VP/head of search at Google, has some strong ideas on the subject. She has been working at Google for more than 20 years, mostly in Maps and Search.