- Marketing Services Dominate M&A Transactions In 2014
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2014
There were 752 merger and acquisition (M&A) transactions in media, information, marketi ...
- Omnicom's Annalect Reorganizes, Taps Wunderman's Samardzija To Be Chief Analytics Officer
MAD, Steve McClellan - Wednesday, June 25, 2014
The Omnicom data and analytics arm is re-grouping its tools and servic ...
- Kenshoo Appoints Chavez To Lead Global Marketing Research, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2014
Kenshoo has appointed Doug Chavez as global head of marketing research a ...
- Clintons Tap Bing Pulse For Real-Time Audience Feedback At CGI Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 24, 2014
Microsoft made a move Tuesday to bring the Bing Pulse real-time audien ...
- Apsalar Exits Mobile DSP Space To Double Down On Measurement
Real-Time Daily, Tyler Loechner - Friday, June 20, 2014
Less than one year after entering the mobile programmatic space, data platfo ...
- Starcom Laces Up Asics Account
MAD, Larissa Faw - Wednesday, June 18, 2014
Starcom will handle Asics' global communications strategy, media planning and buying, ...
- With Help From Google & Conde Nast, Publicis WW Develops New Luxury Marketing Platform
MAD, Larissa Faw - Thursday, June 19, 2014
The new platform, La Maison, is designed to help Publicis agencies a ...
- Digital Spend Forecast To Dominate Marketing Budgets
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 17, 2014
While a clear majority of marketing execs (78%) expect digital and mobi ...
- Speed Of Creativity Making Marketers Lose Sleep
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 16, 2014
Some 66% of creative professionals believe their role will change in t ...
- Socialbakers Acquires EdgeRank Checker, Ups Analytics, Brand Marketing
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 10, 2014
Socialbakers has acquired EdgeRank Checker, a provider of social analytics for Facebook ...
- Mobile Location Firm Placed Secures $10 Million, Will Open NY Office
Mobile Marketing Daily, Mark Walsh - Tuesday, June 10, 2014
Location analytics firm Placed on Tuesday announced closing $10 million in ...
- Apple Moves To Stop Location-Tracking By Mobile Analytics Companies
Online Media Daily, Wendy Davis - Monday, June 9, 2014
Apple's upcoming operating system could prevent analytics companies from tracking iPhone a ...
- How Marketers Can Help Big Data Mature
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 9, 2014
Companies will spend more than $44 billion on Big Data this ye ...
- Shopzilla Merges Business Units Under Programmatic Connexity Brand
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2014
Shopzilla plans to announce Monday the integration of its three marketing busine ...
- Initiative Selected For Hooters Media Duties
MAD, Steve McClellan - Wednesday, June 4, 2014
The account will be handled out of the shop's Atlanta office, whe ...
- Online TV Viewing Up 246%, Apple iOS Devices Lead
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 4, 2014
More consumers search and consume TV content on devices running Apple's operati ...
- MediaMath Closes $73.5 Million Funding, Plans To Expand Global Presence
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2014
MediaMath has closed another round of funding -- $73.5 million -- wi ...
- Companies Slow To Embrace Mobile Analytics
Mobile Marketing Daily, Mark Walsh - Tuesday, June 3, 2014
New research from Forrester finds that only 46% of eBusiness executives survey ...