Socialbakers Acquires EdgeRank Checker, Ups Analytics, Brand Marketing

Socialbakers has acquired EdgeRank Checker, a provider of social analytics for Facebook’s News Feed.
The Prague-based social analytics firm recently raised $26 million in a Series C funding, while aide the deal.
Socialbakers is currently focused on product development, client expansion and, of particular concern to U.S. rivals, aggressive stateside sales and marketing efforts.
“Now, we’re bringing our insight and services to the U.S. market,” Jan Rezab, founder and CEO of Socialbakers, said on Tuesday. “Our acquisition of EdgeRank Checker gives us even deeper tools to help global and domestic brands understand and connect with their customers.”
EdgeRank Checker specializes in analyzing Facebook’s News Feed and optimizing brands’ news feed engagement by measuring content performance over time, industry and location.
Over the past year, Socialbakers claims to have grown three times over, thanks to the launch of its social ad management platform AdAnalytics and the addition of more than 1,000 new clients, including Samsung, LVMH, Discovery, Disney and Universal.

Per this latest deal, Socialbakers will be absorbing EdgeRank Checker’s client portfolio, including 700 Fortune 500 companies, by its own estimate.
Rezab recently told Social Media & Marketing Daily what sets Socialbakers apart: “Most social-media analytics companies can tell you what’s going on within your own social strategy … what they can’t do is provide insight on how to improve against your competitors … that’s where Socialbakers wins out.”
The company is currently seeing 1 million visits per month to, according to internal estimates.
Staffing up, Socialbakers doubled its headcount from 150 to 300, last year, with plans to expand to more than 400 employees, this year. Among its more notable hires, Socialbakers recently brought on Neil Morgan, former vice president of Adobe’s digital marketing solutions in EMEA, as Chief Marketing Officer, and Neil Weston, a former Omniture executive, as its first Chief Operating Officer.

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