Monday, August 29, 2016

Around The Net

  • Snapchat Testing Behavioral Targeting Business Insider

    Snapchat is planning to introduce behavioral targeting for advertisers, Business Insider writes, citing comments by the company's director of revenue operations Clement Xue in a new eMarketer report. "Xue said the company was working towards rolling out behavioral targeting capabilities in the third quarter of 2016," according to BI. "Snapchat will, at this stage, only be using behavioral data from users' activity in the app." ...Read the whole story

  • Rare Used Social to Build Email List Direct Marketing News

    Rare, an online site that publishes viral videos, news articles, and opinion pieces, found that email was the key to cultivating its audience on social media. The company launched an email signup sheet within its Facebook page. The two channels have worked in concert and the site has increased its readership from 25 million monthly viewers to 400 million monthly viewers. ...Read the whole story

Snapchat Still Can't Stop Growing

Think Snapchat's popularity is peaking? Think again. The creative messaging app is poised for at least two more years of double-digit growth, according to a forecast from eMarketer. ...More