One in Five Young Women Has Broken Up via Social Media by Erik Sass

Surely the only thing more humiliating than being dumped is being dumped in public -- especially if there is a record of it that will live online forever. That is an increasingly common fate, judging by a new survey of 4,000 women around the world by AVG Technologies, which found that 19% of women ages 18-25 said they have ended a relationship by posting on Facebook. Meanwhile 38% of women in the same age-range said they have broken up via text message. ...Read the whole story

  • MediaVest Database Charts Brand Experience, Social Media Impact by Steve McClellan

    Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue for marketers is how well communities can scale impressions by sharing information with other community members. The study found that blogger/social networks/message board communities was the top-ranked group for scale potential. ...Read the whole story

  • research Study: Social Media Driving CSR by Sarah Mahoney

    With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined than ever to expect their favorite brands to be on their best behavior. They are relying on social media to keep them informed. ...Read the whole story

  • Data Is Springboard For Product Development by Laurie Sullivan

    Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as a strong enabler. 'The Financial Times' uses sign-up data to develop products, recommended reads, acquire new customers and sophisticated targeting for advertisers ...Read the whole story

  • automotive Ford Launches European Campaign by Karl Greenberg

    The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, 20- and 30-second TV ads for the Euro market that will air during the final between FC Bayern Munich and BV Borussia Dortmund. ...Read the whole story

search How Sony Pins Pinterest by Laurie Sullivan

Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that built a presence in Pinterest. She takes us through the challenges of getting to a 350% increase in brand impressions during an average month; 12,500 repins to the Pin it to Give it board; 6,925 followers for the Pin it to Give it board; and more than 20 media placements. Read the article here. ...More

  • The Week That Ferrero Put The 'Nut' In Nutella by Catharine P. Taylor

    Sometimes, when you're the writer of a weekly social media column, you just have to thank the heavens for dropping a beautiful column idea right into your lap. ...More

  • Twitter And Shazam Amplify Interactive TV Potential by David Goetzl

    For all those waiting for the promise of interactive TV advertising to be fulfilled, shift focus from the remote control to the mobile device. Growth is more likely to come from second-screen behavior than finding a way to get people to punch buttons on the traditional channel changer. Twitter and Shazam certainly elevated the possibilities with announcements Thursday. ...More