• Facebook Adds Nearby Friends Feature To Mobile App

    What's next for Facebook now that it has facilitated nearly every virtual connection possible? Connecting people in the real world. Facebook plans to add Nearby Friends to its mobile app within the month, which will challenge existing services like Foursquare, Google's Latitude, and Apple's Find My Friends. ...Read the whole story

  • British Airways Launches 'My Flightpath'

    "We wanted to give customers something that helps to capture the magic of flying as well as allows them to easily track and share their personal traveling milestones," John McDonald, VP of marketing at British Airways, tells Marketing Daily. ...Read the whole story

  • WealthEnginge Brings Big Data To Marketers Through BrightContext Acquisition

    WealthEngine this week announced its acquisition of BrightContext, a real-time analytics company. WealthEngine, A Bethesda, Md.-based marketing services provider that gives marketers and fund raisers insight into a customer or prospect's wealth, lifestyle and spending behavior. ...Read the whole story

  • Mini Spotlights Owners For Mini Hardtop

    Since its launch in the U.S. in 2002, Mini has cultivated in its marketing and CRM an almost Harley-Davidson-esque relationship with its buyers: more a national club than an owner base. When you buy a Mini, you are part of an enthusiast's society where everyone is a brand evangelist in one way or another. ...Read the whole story

  • Nestle USA In Hispanic Shopper Marketing Initiative

    In the "Set the Table" campaign, running from April through December under Nestle USA's El Mejor Nido ("The Best Nest") marketing platform, 41 Superior Grocers stores in the Los Angeles metro area will be blanketed with multi-brand displays and bilingual POS promotions. ...Read the whole story

  • WPP's Rockfish Named Digital, CRM AOR For Dave & Buster's

    The agency said that it would work with Dave & Buster's on a comprehensive strategy that spans digital touch points, including mobile, Web and social media, with the work being led out of its Dallas office, where the restaurant and arcade chain is based. D&B, founded in 1982, is also in play with a reported $1 billion-plus offer on the table. ...Read the whole story

Alert The Social Media: A Quick Guide For Newbies (And Socialphobes)

Everybody is talking about it. All the cool people are doing it. There have been hundreds of articles written about it. In fact, you may never want to hear about it again! Yes, of course, I'm speaking of social media. ...More

  • The Most Interesting Man In The World Meets Foursquare

    He may not always check in, but when he does, it's usually on Foursquare. Yes, the Most Interesting Man in the World has made the leap to the social location service, leaving tips from exotic locales ranging from Mount Everest to... the Austin Convention Center. ...More

  • Tracking Twitter On Top Of Traditional Ratings: How Does Data Add Up?

    More data of all sorts continues to pile on for TV shows. What it all means depends on: 1) The kind of network; 2) the needs of clients; 3) how quickly you can make sense of it. Take the most recent week. Start with Sunday's "MTV Movie Awards." At first blush you would think a 27% sinking of its traditional Nielsen TV numbers from the previous year -- to some 2.8 million viewers -- looks fairly bad. Yet things might not look so bad when taking in one measurement: social media activity. ...More