Friday, January 30, 2015

Around The Net

  • Imgur Introduces Tool Making Animated GIFs From Videos Easier VentureBeat

    Image-hosting platform Imgur is introducing a new tool today that makes it easier to create animated GIFs from almost any online video. Founded in 2009, Imgur has amassed a solid fanbase over the past six years, now claiming 130 million unique visitors each month and 1.5 million images uploaded each day. It’s more than a simple photo-sharing platform though, as the community discusses, curates, votes, and comments the content into a sort of real-time stream of image-based stories. ...Read the whole story

  • ShuttleCloud Aims to Bring Social Graph to EmailTechCrunch

    A startup called ShuttleCloud is bringing the concept of the social graph to email. The company's developers are trying to identify consumers' contacts and relationships based on their email metadata. Big brands including Google and Comcast are using this information. But now the data is opening up to smaller firms who could potentially use this information to integrate online address books into an app in order to make sharing easier. ...Read the whole story

  • Facebook Vows To Improve Measurement ToolsMarketing Week

    Facebook will push investment into improving its measurement tools to reassure marketers of its value in 2015 after the company's fourth-quarter results showed a sharp increase in ad revenue. During the brand's earnings call on Wednesday, COO Sheryl Sandberg said that encouraging brands to invest more in Facebook's ad platform will be the biggest "challenge and opportunity" of 2015. ...Read the whole story

How To Win The Real-Time Super Bowl

Real-time social media activity by marketers can gain a lot of attention. But does it actually work? It is hard to tie social media activity to revenue and the often used Advertising Value Equivalency metric doesn't ...More

  • It's Not 'Social'- It's 'Personal'

    As messaging apps try to become media platforms, it begs the question: what would a more personal form of news and information delivery really look like? I don't think it looks like Snapchat's new Discover proj ...More

  • From The Bench To The Quarterback: How Search Helps Brands Score

    Brands that don't make search a key tactic of their Super Bowl advertising strategy miss out on millions of impressions. Last year YouTube had more than 300 million hits from Super Bowl-related ads -- nearly three ...More