Friday, November 21, 2014
  • Deep Focus Named Digital/Social AOR For 3 Nestle Water Brands

    The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery businesses. According to Nestle, the brands that Deep Focus will handle (Poland Spring, Zephyrhills and Ice Mountain) are bottled spring water category leaders in their respective regions, while Poland Spring is the No. 1 spring water brand in the U.S. ...Read the whole story

  • BBH, PlayStation Dance With New Ad Campaign

    Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatness Awaits," a campaign to raise awareness of its online gaming culture and to celebrate its hardcore members. Working with the New York City Ballet, they have created a series of videos that feature some of the world's best dancers' interpretations of 6 different popular PlayStation genres, including soccer and football and war, space and cops-and-robbers. There's a related contest where entrants have a chance to win a free PS4. ...Read the whole story

  • Digital Engagement Index

    Wal-Mart held onto the top spot for the third day in a row, as it continues to promote Black Friday specials ahead of the Thanksgiving holiday. The retail giant posted 11 new videos to its YouTube channel, all in Spanish. The NFL saw social engagement increase, partly due to online discussion of whether the scheduled game between the Buffalo Bills and New York Jets should go forward on Sunday following this week's snowstorm (today the NFL announced the game will take place in Detroit on Monday night). ...Read the whole story

  • Sprint CEO Stars In New Hispanic Campaign

    Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad takes advantage of Claure's own background as a native-born Bolivian immigrant to the U.S. in order to forge a connection with Hispanic consumers. ...Read the whole story

Around The Net

  • Re/Code Lets Social Media Officially Usurp Comments SectionRe/code

    Re/Code has become the latest publisher to drop comments section as social media increasingly takes their place. “We thought about this decision long and hard, since we do value reader opinion,” Re/Code founders Walt Mossberg and Kara Swisher explain in a co-authored post. “But we concluded that, as social media has continued its robust growth, the bulk of discussion of our stories is increasingly taking place there, making on-site comments less and less used and less and less useful.”  ...Read the whole story

  • McDonald's Ask Start-Ups To Make Them DigitalMarketing Week

    McDonald's is looking to the technology start-up space to help source social media and mobile marketing ideas on how to digitise its restaurant experience across Europe. The company's European division is holding its first hackathon in London this weekend, tasking participants to "build the restaurant experience for the next generation." Attendees are encouraged to build apps that push mobile into the customer journey in-stores using iBeacons and NFC technology or focus on gamification once they have left. ...Read the whole story

Will Facebook Join Streaming Music Brigade?

Twitter cozied up to iTunes and SoundCloud. Apple spent $3 billion to buy Beats, and that news was followed almost immediately by the release of Amazon Prime streaming music. Google bought streaming music player Songza and ...More

  • ComScore Refines In-App Ad Metrics

    ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- in partnership with a number of digital ad platforms, the digital metrics ...More

  • Millennials Lead The Uber-sumer Movement

    Generation Y has led many movements since coming of age, and for marketers, one of the most powerful movements Gen Y leads is the evolution of the uber-consumer. Through technological adoption, cultural shifts, embedded social networks ...More