MediaPost Publications Social Media & Marketing Daily 02/22/2012

	ADVANCED SEARCH
Home > Social Media & Marketing Daily > Feb 22, 2012 Issue

Social Media Metrics Flourish, but ROI Is Still Up for Grabs

by Erik Sass

Social media week has drawn a lot of attention to both the strengths and weaknesses of social media as a marketing tool -- and it's clear that measurement continues to be one of the main areas of weakness. Sometimes it seems like marketers are no closer to defining what constitutes social media return on investment, let alone how it should be measured. But it's not for lack of suggestions, as highlighted by the proliferation of social media measurement services, guides, handbooks, and so on, including multiple announcements this week alone. ...Read the whole story

BloomReach Launches, Optimizes Discovery In Search, Social

by Laurie Sullivan

Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. BloomReach's goal is to improve user experience and drive people back to branded Web sites. ...Read the whole story

SocialVibe Ups Tappin To CEO

Snapple Bows Diet Half 'n Half Lemonade Iced Tea

Around The Net

Yandex Gets Social MarketWatch

Travelers Favor Deals Over Brands Forbes

Attribution Easier In Social Media

by Mark Walsh

Attribution of marketing spend has been a perennial problem online. Jen van der Meer, EVP, managing director, at the Dachis Group, suggested during an OMMA Data panel on the topic that determining attribution may actually be easier in social media because of greater engagement by consumers with owned media on sites like Facebook. There isn’t the same “knife fight” over who get credit for the last click on traditional sites. She says it may not be well suited for figuring out the path to a shopping cart—since not much commerce takes place on Facebook—but for other kinds of actions brands ...More

Getting Ads For Social Dating? You might know why.

by Wayne Friedman

Joseph Turow, the Robert Lewis Shayon Professor of Annenberg School of Communication at the University of Pennsylvania says he was mysteriously getting ads for social dating -- and his age. Speaking at the OMMA Data & Behavioral event, on a panel about privacy, said "It occurred to me that one of my students was doing research on social dating, and I went to one of those websites." The Internet and privacy? It's going to get complicated. "In a couple of years, it's going to be television," he said. ...More

Social Data Unleashes Ad, Marketing Power

by Amit Avner

For social media advertising to become truly integrated and a powerful part of marketers' successes, it's time to move beyond limited "social campaigns" and begin integrating social data. ...More

A Push Toward Social Media ROI

by Jason Heller

As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments. ...More

Pinterest Best Practices For Search Marketers

by Laurie Sullivan

Pinterest supports more than 10 million unique monthly U.S. visitors, but how can search engine marketers tap into the growth? Digital search marketing agency Greenlight published a paper on Best Practices that search marketers will find valuable. ...More

Your Brand Is Batman

by David Berkowitz

"People need dramatic examples to shake them out of apathy... As a man, I'm flesh and blood. I can be ignored. I can be destroyed. But as a symbol, I can be incorruptible. I can be everlasting." - Bruce Wayne, "Batman Begins" Bruce Wayne understands brands better than anyone. A brand is different from the sum of the people working for a company. A brand, as Wayne noted, can be everlasting. ...More