Monday, April 20, 2015
  • Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents

    The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics co-founder and CEO Neil Grimmer. ...Read the whole story

  • BIZ DEV: Blue Bear Creative To Accelerate Smashburger's Social Media Presence

    The Smashburger Restaurant Chain has added Millennial-focused digital marketing agency Blue Bear Creative to its agency roster, the companies have confirmed. Blue Bear Creative will help Smashburger accelerate engagement with Generation Y through creative social media campaigns tailored to the specific platforms where Millennials focus much of their attention such as Snapchat, Instagram and YouTube. “We’re thrilled to have Blue Bear Creative on board and feel confident that this partnership will enable us to accelerate our social media presence with fresh, engaging content,” said Christine Ferris, PR & Marketing Manager at Smashburger. The restaurant chain currently operates in 34 states and ... ...Read the whole story

  • Pure Leaf Iced Tea Debuts First TV Spot

    The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by showing the journey of a tea leaf from the field to a bottle of Pure Leaf being enjoyed by a consumer. ...Read the whole story

  • To Reach Gen Y, Big-Name Brands Tap Sharing Economy

    PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in revenues now, with the potential to increase to $335 billion by 2025. ...Read the whole story

  • Digital Engagement Index

    The promotion of HBO's new standalone streaming service, HBO Now, allowed the brand to sustain a high level of digital engagement over the weekend. The service was officially launched April 7. ...Read the whole story

Around The Net

  • The Dark Side Of Social Chain's Social SuccessBuzzFeed

    With a hint of envy, Buzzfeed takes a closer look at Social Chain – a British startup that appears to have mastered the art of social virality. “Despite only having been going for just over two years, Social Chain’s influence over British social media is remarkable,” Buzzfeed writes. “But this success has also been accompanied by numerous accusations of large-scale plagiarism and potentially troubling advertising practices.”   ...Read the whole story

  • Instagram Launches Apple Watch AppThe Drum

    Instagram has become the latest big name app to join the Apple Watch fold with the release of a custom app designed exclusively for use on the wearable tech. The launch forced Instagram to reassess how the image-sharing platform could work on a shrunken display. In excess of 1m Apple Watches have already been sold ahead of the device's launch on Friday. ...Read the whole story

  • How One Small Town Turned Twitter Into A Civic AssetMedium

    Researchers at MIT Media Lab are intrigued by a small town in Spain, and its use of Twitter as a civic communication platform. “Since launching the initiative in 2011, [Mayor] Rodríguez Salas has been recruiting his 3,500 townspeople to not only join the social network but have their Twitter accounts locally verified at town hall,” they write on Medium. “In the most basic scenario, a citizen who has a question, request or complaint tweets it to the mayor or one of his staff, who work to resolve the matter.” ...Read the whole story

  • BuzzFeed Killing Content At Advertisers' RequestGawker
Agency Behind ANZAC Woolworth's Campaign Deactivates Twitter Account Then Reverses Decision

ANZAC Day occurs on April 25 and is a national day of remembrance for both Australian and New Zealand commemorating those who served in wars together from both countries. ...More