Friday, March 27, 2015
  • Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania

    Continuing its foray into original video content, Facebook has secured an exclusive distribution deal with the WWE. The "Facebook Trending Experience," so-called, will also feature comments and posts about WrestleMania 31 from wrestlers, celebrities, and users' own "friends." ...Read the whole story

  • Digital Engagement Index

    Despite engagement dropping by 7%, Toyota topped the leaderboard for the sixth day running. Strong YouTube engagement has supported their stint at the top. ...Read the whole story

  • Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships

    Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on Thursday announced a partnership with never.no and iSpot.tv. The partnerships will give Mediaocean clients access to real-time TV data and "social TV" campaign management software. ...Read the whole story

  • CMOs Focus More On Tech To Automate Media Decisions

    Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one in a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising. ...Read the whole story

Around The Net

  • Facebook To Test Massive DroneThe Wall Street Journal

    Facebook has a knack for driving the privacy conscious crazy. Now, in addition to its cataloguing of everyone’s personal information and social ties, the network is taking to the skies with a gigantic drone. “Facebook plans to test a version of its solar-powered drone this summer, a step in its efforts to beam Internet access to billions of people without it today,” The Wall Street Journal reports.  ...Read the whole story

  • Israeli Startup Brings Email to Social Collaboration ToolThe Wall Street Journal

    Harmon.ie, an Israeli-based startup, is merging email with social collaboration for a new workplace communications tool. Rather than focusing just on social feeds, like Yammer, Harmon.ie organizes feeds into digestible messages based on a user's selected topics. The company's founder claims that in doing this, the tool brings the focus that email demands, versus the distraction that social tools create. ...Read the whole story

  • Facebook Courts Retailers for MessengerChain Store Age

    Facebook hopes to transform the way  customers communicate with retailers by re-inventing the customer service platform. Facebook and its partner Zendesk, a customer service platform firm, are teaming up to allow businesses to provide scalable and responsive customer service to the more than 600 million people worldwide who use Facebook's popular Messenger app. The social media giant is inviting retailers and other companies to develop software that allows customers to communicate instantly with them through Messenger. “Messenger has changed the way people communicate with their friends, and now it’s opening new opportunities for businesses to interact with their customers,” said Adrian ... ...Read the whole story

Facebook's New Video Platform Boon For Content Marketers

Facebook, the most power platform for branded content, is about to get a whole lot more powerful. At its F8 developers forum this week, Facebook rolled out plenty of whiz-bang. Still, its most significant announcement among ...More

  • Google Fiber Ads Vs. Facebook Audiences

    Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will remain around brand-building among relatively broad audience, the Web will increasingly be ...More