Tuesday, July 7, 2015
  • Facebook Touts Ad Tool Innovation

    Effectively connecting online and offline retail experiences remains a weak point for Facebook and its brand partners. That's why the social giant is so excited about Flightplan -- a self-serve ad tool that combines dynamic product ads and local awareness ads to promote locally available products to people near a physical store. It earned Facebook's Innovator of the Year award. ...Read the whole story

  • Women's World Cup Grabs 25M Viewers

    The U.S. championship victory over Japan in the FIFA Women's World Cup broke a major record: the most-watched soccer match in U.S. history. The match, which aired on Fox, pulled in a massive Nielsen 25.4 million viewers; the U.S. won 5-2 over Japan. ...Read the whole story

  • Honda Launches Campaign For 2016 Pilot

    Honda's campaign introduces the third-generation Pilot, positioning the crossover as a family vehicle that can handle pretty much anything. Jason Reitman, who helmed Pixar's "Up in the Air," directs. The first spot in the effort, via RPA, uses computer-generated images to demonstrate the Pilot's functionality in TV ads and digital and print. ...Read the whole story

  • Digital Engagement Index

    Nike secured a spot on the leaderboard, assisted by a post on Instagram recognizing the U.S. women's soccer team after they defeated Japan in the Women's World Cup final. ...Read the whole story

Around The Net

  • Senate Panel Wants Web Companies To Report Posts By 'Suspected TerroristsWashington Post

    The Senate Intelligence Committee recently approved a bill that would require social media platforms and email providers to report content posted by “suspected terrorists,” the Washington Post reports. The bill hasn't yet been voted on by the full Senate. ...Read the whole story

  • England Unveils Rugby World Cup Kit On Social MediaThe Drum

    Canterbury and team England have released the first images of the shirt that the side will wear during the Rugby World Cup, which they will be playing on home turf. During an event at Twickenham on Monday morning, the groups simultaneously published the first stills of the strip on their Twitter, Facebook and Tumblr feeds at 8.00am. The strip, unveiled by England captain Chris Robshaw was field tested for over 220 hours, with its durability trialed over 250,000 miles to ensure the side has the best kit behind it. ...Read the whole story

Using A Social Echo To Influence Target Audiences

Media systems dependency theory, courtesy of Baran and Davis, tells us that the more a person depends on having their needs met by media, the more important it becomes and the more influence it will have ...More