- National Vs. Local Smackdown: How Well Do Advertisers Stand Up?
MAD, Larissa Faw - Tuesday, September 30, 2014
YP (formerly YellowPages.com) works to bring local consumer insight to national bran ...
- BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2014
Following the search trend into content marketing, BloomReach Tuesday announced two platfor ...
- For Content Marketing, Attribution Means Converting Data Into Actions
SearchBlog, Laurie Sullivan - Tuesday, September 30, 2014
Search marketers are shifting from the mindset of asking why they ne ...
- Where Segmentation Fails
Email Insider, Mark Klein - Monday, September 29, 2014
As email marketers, we are regularly exhorted to make our communications mo ...
- Most Marketers Don't Have Clear Mobile Objectives
Mobile Marketing Daily, Mark Walsh - Friday, September 26, 2014
More than half of marketers (57%) don't have defined mobile objectives, a ...
- Marketing's Newest Friends: Traditional IT Vendors Looking For Customer Data
SearchBlog, Laurie Sullivan - Wednesday, September 24, 2014
Salesforce this week announced that it has inked deals with media agen ...
- IBM Releases Freebie Watson Analytics For the Masses
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
IBM on Tuesday released a cloud-based application it calls Watson Analytics ...
- Todacell Research Shows Matching Mobile Ad Colors To Country's GDP Improves CTR, ROI
Data and Targeting Insider, Laurie Sullivan - Thursday, September 18, 2014
The mobile ad network Todacell, Tel Aviv, will release research Wednesday th ...
- Horizon Media, Mercury Media Sign iPredictus Deals
MAD, Larissa Faw - Tuesday, September 16, 2014
Horizon Media and Mercury Media have signed separate deals that will integra ...
- Search Data In Mobile Apps Shows Unmet Demand
SearchBlog, Laurie Sullivan - Wednesday, September 17, 2014
Marketers need to begin looking at data differently. I can't say ...
- Jed Meyer Takes On New Global Role At Annalect
MAD, Steve McClellan - Friday, September 12, 2014
The 20-year industry veteran has been elevated to the new post ...
- Your Daily Search Tips To Personalize Emails
SearchBlog, Laurie Sullivan - Monday, September 15, 2014
Revenue generated through online sales could reach $370 billion by 2017 ...
- Microsoft Bing Scores With NFL Predictions
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Microsoft Bing's prediction engine has added NFL football to its repertoire. T ...
- YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2014
Google's YouTube will generate an estimated $1.13 billion in revenue from vid ...
- Bing Gives Marketers Tools To Dig Deeper Into Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2014
Bing has released a dashboard giving search marketers a six-month view th ...
- Mobile Company Tune Taps Truste Vet For Chief Privacy Officer
Online Media Daily, Wendy Davis - Monday, September 8, 2014
Mobile analytics company Tune, formerly HasOffers, has tapped Truste veteran Saira Nay ...
- App Analytics Company Adjust Raises $7.6M, Taps Bonham To Lead Asian Expansion
Real-Time Daily, Tyler Loechner - Monday, September 8, 2014
Adjust, a Berlin, Germany-based app attribution and analytics company, on Monday announc ...
- How To Forecast Content Performance
SearchBlog, Laurie Sullivan - Tuesday, September 9, 2014
Brand marketers spend thousands of dollars developing content, but they don't kn ...
- Facebook Rivals YouTube, Tops 1 Billion Videos Per Day
Social Media & Marketing Daily, Mark Walsh - Monday, September 8, 2014
Facebook on Monday said it has hit 1 billion video views p ...
- UM, Facebook Strike 9-Figure Accord
MAD, Steve McClellan - Friday, September 5, 2014
The deal is the latest in a series of major partnerships th ...
- Neustar Taps comScore For vCE Ratings, Viewability Measurement
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Neustar has partnered with comScore to bring validated Campaign Essentials (vCE) ...