- Microsoft, numberFire Using Big Data To Predict The Super Bowl
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Microsoft Bing has been using Big Data analytics to predict games througho ...
- Spot Trender Wants to Measure Your Super Bowl Ad Performance
Mediapsssst, Richard Whitman - Wednesday, January 28, 2015
Hey agencies, want to know how your Super Bowl spots do th ...
- PubMatic, Bidtellect Team For Native Programmatic
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in nati ...
- SproutLoud Taps Telmetrics To Offer Call Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 27, 2015
Telmetrics Tuesday announced a partnership with SproutLoud aimed at integrating the automat ...
- Tagga Debuts Tout Score For Brands To More Accurately Measure Engagement, Target Campaigns
Mobile Marketing Daily, Laurie Sullivan - Tuesday, January 27, 2015
Tagga plans to release a cross-channel campaign management platform Tuesday, along wi ...
- Microsoft CEO Nadella Stepping Up Innovation Through Cloud, Search, Social Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 26, 2015
Microsoft is exploring the development of a paid version of Cosmos, i ...
- Microsoft Acquires Open-Source Software Firm Revolution Analytics
Real-Time Daily, Tyler Loechner - Friday, January 23, 2015
Microsoft on Friday made a splash in the big data space, announci ...
- Microsoft Acquires Revolution Analytics With Focus On Predictive Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 23, 2015
Microsoft announced Friday the acquisition of Revolution Analytics,which builds on and contribut ...
- 'Guardian' Gives Journos Keys To The Analytics Engine
MediaDailyNews, Erik Sass - Thursday, January 22, 2015
"The Guardian" has created a new audience analytics platform that is accessib ...
- Analytics Start-up Interana Raised $20M
Around the Net In Media, Gavin O'Malley - Thursday, January 22, 2015
Interana an analytics startup founded by two former Facebook engineers just rais ...
- Cxense Tech Lets 3D Interactive Images Run In Browsers
SearchBlog, Laurie Sullivan - Thursday, January 22, 2015
Norway-based Cxense, a data management company, has developed technology that turns a ...
- BrightRoll Streamlines Analytics Reporting
Real-Time Daily, Tyler Loechner - Tuesday, January 20, 2015
Yahoo's BrightRoll, a programmatic video ad platform, on Tuesday announced the laun ...
- Taykey Raises $15M, Rolls Out 'Trend-Based' Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, January 20, 2015
Ad tech firm Taykey on Tuesday announced it has received $15 milli ...
- How To Identify Consumer Behavior In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 19, 2015
Laura Scott takes us through three areas in the Google Analytics Fl ...
- Mobile 'Moments' Demand A Different Metric
Data and Targeting Insider, Steve Smith - Monday, January 19, 2015
Throwing the same old Web analytics at mobile wholly misses the potenti ...
- Yahoo's Mayer Names New Ad Product Team Leader To Revive Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 16, 2015
In a letter to Yahoo employees, CEO Marissa Mayer named Prashant Fulor ...
- Analytics Firm Teradata Buys App Marketing Platform Appoxee For $20-25 Million
Around the Net in Real-Time, Tyler Loechner - Wednesday, January 14, 2015
Analytics firm Teradata has acquired Israeli app marketing platform Appoxee for $ ...