- Host Neil Patrick Harris' Oscar Win: $51 Million In Media Exposure
MAD, Larissa Faw - Friday, February 27, 2015
Harris reaped earned-media gold -- $51 million, according to an analysis ...
- Social Analytics Agency Talkwalker Opens First U.S. Office
MAD, Steve McClellan - Wednesday, February 25, 2015
Talkwalker has entered the U.S. market with the opening of offices ...
- Real-Time Analytics Firm Metamarkets Raises $15M
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Metamarkets, a real-time analytics firm, on Tuesday announced it has closed ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...
- And The Oscar Goes to... 'Birdman' (If Social Media Is Any Indication)
MAD, Larissa Faw - Saturday, February 21, 2015
If so, the Best Picture Award may go to "Birdman," according ...
- Qualia, BlueCava Partner For Real-Time Intent Targeting
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2015
Qualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- Yahoo Intros Search In Apps As Part Of Mobile Development Suite
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 19, 2015
Yahoo has built a feature that allows application developers to incorporate sear ...
- Oracle Plays Oracle To Predict Oscar Wins
SearchBlog, Laurie Sullivan - Friday, February 20, 2015
Complex analytics platforms continue to transform into predictive machines that can foreca ...
- Rovi Inks Data Deal With A+E Networks
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 18, 2015
With its new deal, A+E Networks will use Rovi's Ad Optimizer ...
- Twitter Buys Niche, Adds More Tools For Content Creators, Advertisers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, February 11, 2015
To better team up advertisers with social media influencers, Twitter just boug ...
- Taptica's Programmatic Platform Will Analyze Cost Per Action
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 11, 2015
Taptica is launching an advertising analytics tool March 1 on its mobi ...
- Metamarkets Enters Partnership With Factual For Location Data
Real-Time Daily, Tyler Loechner - Friday, February 6, 2015
Metamarkets, a real-time analytics firm, on Thursday struck a partnership with Factua ...
- AgilOne Becomes Predictive Marketing Cloud
SearchBlog, Laurie Sullivan - Thursday, February 5, 2015
AgilOne has made a data management platform available that integrates into i ...
- PlaceIQ Overhauls Analytics Hub, Gives Agencies Direct Access
Real-Time Daily, Tyler Loechner - Tuesday, February 3, 2015
PlaceIQ, a mobile ad targeting firm, on Tuesday rolled out a n ...