- BloomReach Raises $56 Million To Personalize The Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2016
BloomReach added $56 million to its coffer Friday in a Series ...
- AdGooroo Builds Local Insight To Analyze Competitors' Campaigns
SearchBlog, Laurie Sullivan - Wednesday, January 27, 2016
Kantar Media's search marketing intelligence company AdGooroo launched Local Insight Tuesday ...
- Metamarkets Announces Executive Appointments
Real-Time Daily, Felicia Greiff - Monday, January 25, 2016
Metamarkets, a real-time marketing analytics company for programmatic exchanges and buyers, announc ...
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit ...
- Etihad Airways Appoints Lowe Open
Around the Net In MAD London, Sean Hargrave - Thursday, January 21, 2016
Etihad Airways has appointed Lowe Open as its first global direct marketi ...
- The Effort Vs. Engagement Metric
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 19, 2016
Chris Lake things advertising needs another metric, so he created one. ...
- How Will The Fourth Industrial Revolution Impact Search Advertisers, Marketers?
SearchBlog, Laurie Sullivan - Tuesday, January 19, 2016
How will the Fourth Industrial Revolution impact search advertising and marketing? Infosy ...
- Flashtalking Acquires Encore Media Metrics
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 13, 2016
Ad server Flashtalking on Tuesday announced it acquired Encore Media Metrics. ...
- Data Co. Evergage Raises $10M for Real-Time Personalization
Email Marketing Daily, Jess Nelson - Tuesday, January 12, 2016
Evergage, a data and Web personalization company, closed on a $10 milli ...
- Pinterest Recruits SparkPost for Real-Time Data-Driven Email Engagement
Email Marketing Daily, Jess Nelson - Wednesday, January 13, 2016
SparkPost, a cloud-based email marketing company, on Wednesday announced that Pinterest h ...
- MediaMath Launches Helix, Proprietary Data Business
RTBlog, Tobi Elkin - Wednesday, January 13, 2016
MediaMath on Wednesday announced the launch of a proprietary data service call ...
- Microsoft Pulse Gives Viewers Of State Of The Union Address A Voice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2016
Microsoft Pulse has partnered with CNN, MSNBC, NBC Universo and Telemundo ...
- Blab Upgrades Its Predictive Social Intelligence Platform
Real-Time Daily, Felicia Greiff - Monday, January 11, 2016
Blab, a Seattle-based analytics startup, announced an upgrade to its predictive soci ...
- Police Calculate Threat Levels Based On Social Media
The Social Graf, Erik Sass - Monday, January 11, 2016
Police departments around the country are using high-powered analytics software to co ...
- Global Tech Spending To Hit $2.9 Trillion In 2016
MediaDailyNews, Laurie Sullivan - Tuesday, January 5, 2016
Global technology spending for business and government will rise about 4.5% ...
- FTC Explores Benefits And Drawbacks Of 'Big Data'
PolicyBlog, Wendy Davis - Wednesday, January 6, 2016
Big Data offers a broad array of potential benefits, including the abili ...