- Hearst Launches Buzzing@Hearst, Real-Time Trend-Detecting Capability
Real-Time Daily, Tobi Elkin - Friday, June 24, 2016
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is n ...
- Cloud Analytics Provider Keen IO Delivers Real-Time Native Analytics
RTBlog, Tobi Elkin - Thursday, June 23, 2016
Cloud analytics Platform Keen IO 's new Native Analytics tool enables custome ...
- Nielsen Acquires Repucom, Expands Sports Analytics
Television News Daily, Wayne Friedman - Wednesday, June 22, 2016
Nielsen has acquired sports measurement company Repucom. Nielsen says the purchase expan ...
- Conde Nast Launches Spire For Consumer Purchase Insights, Targeting
Publishers Daily, Erik Sass - Monday, June 20, 2016
High-end magazine publisher Conde Nast has joined forces with 1010data, a da ...
- Collective Closes $34M Funding Round With Ad-Tech Reporting Solution
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Collective, a data-driven programmatic ad-tech firm, announced that it closed a $ ...
- Impact Radius Acquires Forensiq, Offers System With Built-In Fraud Detection
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Aiming to close the gap between ad tech and martech, Impact Radiu ...
- Google Analytics Begins Breaking Out IOS Traffic By Model
Around the Net in Real-Time, Tobi Elkin - Friday, June 10, 2016
Marketing Land reports that if you’re a Google Analytics user and you&rsquo ...
- Is Big Data Right? If So, France Will Win Euro 2016 And England Hearts Will Be Broken, Again!
London Blog, Sean Hargrave - Friday, June 10, 2016
Big Data suggests good news for Nike and La Poste as Fran ...
- Meddling With Models
Online Spin, Ted McConnell - Thursday, June 9, 2016
Recently a media buyer asked me, in the course of a presentatio ...
- The State Of The Ad Biz: A Mess Of Our Own Making
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Writing on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- Tenjin Raises $2.5 Million, Slated For Expansion and Development
Mobile Marketing Daily, Ben Frederick - Thursday, June 2, 2016
Tenjin combines attribution, analytics and data aggregation to help simplify mobile marketin ...
- Study Finds Limitations In Traditional Analytics Tools, Suggests Self-Serve Approach
Real-Time Daily, Tobi Elkin - Wednesday, June 1, 2016
A new study conducted by Metamarkets finds that despite the growth ...
- Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
RTBlog, Tobi Elkin - Wednesday, June 1, 2016
Marketters need to adopt a programmatic marketing approach to take advantage ...