Around the Net
Collective Closes $34M Funding Round With Ad-Tech Reporting Solution
- TechCrunch, Friday, June 17, 2016 6:11 AM
Collective, a data-driven programmatic ad-tech firm, announced that it closed a $34 million growth round led by Columbia Partners with participation from Accel Partners, Greycroft and iNovia, according to a report on TechCrunch. The new funding round will be dedicated to the company’s new product, Visto. The recently launched platform is designed to bring more transparency to ad tech. Collective's Visto offers a dashboard where users can pull information such as suspicious activity broken down by supply-side platforms, demand-side platforms, and publisher direct. Joe Apprendi, CEO of Collective, wants to focus on display and video ads first, according to the report. With the platform, users will be able to use a single user interface to target audiences and create campaigns across channels in a unified system.
