- Dentsu Aegis Acquires Wasabi Analytics
MAD, Steve McClellan - Friday, September 30, 2016
Wasabi is based in France and the acquisition is designed to bolst ...
- Facebook Moves Atlas Into Its Measurement Division
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook has moved its ad-tech platform Atlas out of its ad te ...
- PowerInbox Adds A Heat Map Measuring The Performance Of Design Elements
Email Marketing Daily, Jess Nelson - Thursday, September 29, 2016
PowerInbox has updated its DynamicMail platform with a heat map that measur ...
- Oracle Orchestrates, Revamps Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Tuesday, September 27, 2016
Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Clo ...
- Advertisers Still Lack Digital Maturity
SearchBlog, Laurie Sullivan - Monday, September 26, 2016
Optimization and personalization have never led the list of top priorities f ...
- Cincopa Adds Video Intelligence To Email Marketing
Email Marketing Daily, Jess Nelson - Thursday, September 22, 2016
Cincopa, a video hosting and Web management platform, is now compatible wi ...
- Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Real-time information services provider Neustar announced a partnership with Facebook to laun ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will off ...
- AdStage Gets $2M From Verizon Ventures
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 19, 2016
Venture Beat reports that AdStage announced Monday a $2 million funding round fr ...
- comScore Restates 3 Years Of Revenue
Television News Daily, Wayne Friedman - Friday, September 16, 2016
Internet analytics company comScore said it has restated its financial results f ...
- Crunchbase Extends Its Database With Dynamic Searches, Email Alerts
Email Marketing Daily, Jess Nelson - Tuesday, September 13, 2016
Crunchbase, an online business intelligence platform created by TechCrunch, announced the laun ...
- BBDO Taps MEC's Sankar-King For New 'Science' Role
MAD, Steve McClellan - Tuesday, September 13, 2016
The Omnicom agency has tapped Sankar-King in a bid to boost i ...
- SourceKnowledge Institute Launches Data-Driven Marketing Certification Program
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Ad tech firm SourceKnowledge announced the launch of a free Data-Driven Marketi ...
- Marketo Launches Account-Based Marketing
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Marketo, a marketing automation technology platform, announced the launch of Marketo A ...
- IAB Releases Guidelines For Podcast Measurement And Analytics
Around the Net in Real-Time, Tobi Elkin - Thursday, September 8, 2016
The Audio Committee of the Interactive Advertising Bureau (IAB) has released guidelin ...
- The Exchange Lab Names AOL's Penny Harris SVP, International
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
The Exchange Lab, a programmatic unit within GroupM Connect, announced the appointme ...
- SimilarWeb Appoints Chief Commercial Officer
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
SimilarWeb on Wednesday announced the appointment of Carla Bourque as chief commerci ...
- Google Analytics Mobile App Gets Automated Insights
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2016
Google Analytics App now offers a new stream of automated insights fr ...
- Salesforce Extends Analytics Into B2B Market
Email Marketing Daily, Jess Nelson - Thursday, September 1, 2016
Salesforce announced the release of an analytics platform Thursday, extending its portfol ...
- Brain Drain: Ad Tech/Martech's Hunt For Talent
RTBlog, Tobi Elkin - Friday, September 2, 2016
As the Labor Day weekend zooms into view -- okay, it's he ...
- How Far Along Are Companies In Their Predictive Analytics Implementation?
Around the Net in Real-Time, Tobi Elkin - Thursday, September 1, 2016
This year, just 25.1% of U.S. executives said their company's current u ...
- Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
Real-Time Daily, Tobi Elkin - Thursday, September 1, 2016
For its third acquisition this year, Dentsu Aegis Network announced it wi ...