- Hitwise Intros Hourly Data Reporting Per Category
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2017
Hitwise, a division of Connexity, will introduce an insight reporting capability Tuesd ...
- ABC Creative Signs Up For Dumbstruck Emotional Response Platform
MAD, Larissa Faw - Thursday, January 26, 2017
Syracuse, NY-based ad agency ABC Creative Group has signed an agreement wi ...
- Mobile Fake Clicks (Click Injection) Forecast To Take Spotlight In 2017
Mobile Insider, Laurie Sullivan - Tuesday, January 24, 2017
Click-injection fraud, also known as fake clicks that can appear as "legitima ...
- Snapchat To Enable Ad Targeting Using Third Party Data
Around the Net in Real-Time, Tobi Elkin - Friday, January 20, 2017
Snap, Inc. is looking to target people with ads using sophisticated dat ...
- GALE Recruits 2 RazorfishSapient Alum
MAD, Larissa Faw - Wednesday, January 18, 2017
SapientRazorfish veteran Marco Bailetti is departing the Publicis-owned agency to join GA ...
- Mobile 'Click Injection' Fraud Projected To Rise This Year
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Another form of ad fraud is on the scene. Adjust, a mobi ...
- How Might Data Dysfunctions In Presidential Politics Extend To Programmatic?
RTBlog, Tobi Elkin - Wednesday, January 18, 2017
Incorrect assumptions were made about the electorate based on 2012 polling dat ...
- AppsFlyer Raises Additional $56 Million For Mobile Marketing Measurement
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Mobile attribution and marketing data analytics firm AppsFlyer announced that it h ...
- Google: Advertisers Benefit From Quarterly Failure Reports
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 16, 2017
Google evangelist Avinash Kaushik has been talking for years about the benefi ...
- Omnicom And WPP Compete Over Data And Analytics Offerings
Around the Net in Real-Time, Tobi Elkin - Friday, January 13, 2017
Holding companies WPP and Omnicom are laser-focused on competing for marketers’ growi ...
- Deadly Venom and Lifetime Value
MAD, Jason Carmel - Thursday, January 12, 2017
The best book on marketing analytics that I've read is not abo ...
- Cloverleaf Launches ShelfPoint To Gather Customer Data In-Store
Real-Time Daily, Philip Rosenstein - Friday, January 13, 2017
Cloverleaf, a retail technology company, announced on Thursday the release of shelfPoin ...
- Flashtalking Obtains Media Rating Council Accreditation
Real-Time Daily, Tobi Elkin - Thursday, January 12, 2017
Flashtalking, a digital platform for activating and measuring data-driven advertising across channe ...
- Native Advertising, Content Marketing Will Become More Effective Than Advertising This Year
Native Insider, Tobi Elkin - Wednesday, January 11, 2017
Native advertising and content marketing will become more effective than advertising ...
- Comcast Exec Brassel Adds NBCU To Purview
Television News Daily, Wayne Friedman - Tuesday, January 10, 2017
Ed Brassel has been promoted to EVP of enterprise business intelligence f ...
- Publicis Expected To Name Andrew Swinand CEO Of Leo Burnett North America
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 10, 2017
Publicis Groupe is is expected to appoint one of its former med ...
- Gravy Analytics Raises Additional $7.7 Million
Real-Time Daily, Philip Rosenstein - Wednesday, January 11, 2017
Gravy Analytics announced on Tuesday a $7.7 million funding round spearheaded ...
- Data Shows Amazon's PLA Strategy Taking Google Ad Impressions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2017
If Amazon reversed its policy and put resources behind product listing ad ...
- My Wish List For Email Analytics In 2017
Email Insider, George Bilbrey - Wednesday, January 4, 2017
Email marketers spend a lot of time on email analytics. Various studi ...
- Measuring The Immeasurable: How To Attribute TV Behavior
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, January 3, 2017
Marketers, no matter how skilled they are at measuring digital, hit ...