• by Tobi Elkin  @tobielkin, January 12, 2017

Flashtalking, a digital platform for activating and measuring data-driven advertising across channels and ad formats, on Thursday said it has attained Media Rating Council (MRC) accreditation for its desktop display and rich media served ad impressions and desktop display viewability metrics.

MRC accreditation means that Flashtalking's metrics adhere to the MRC's Minimum Standards for Media Rating Research and to industry-accepted guidelines for digital ad campaign measurement and viewability.

Flashtalking has a programmatic creative and analytics platform that brings together audience, media, and creative to deliver personalized messaging while optimizing performance of media and creative.