Garfield at Large
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2017 Events Calendar
Agency of the Year
January 25, 2017, NYC
Creative Media Awards
January 26, 2017, New York City
February 22, 2017, ATL
Brand Marketers Summit - Cross-Channel
March 7 - 10, 2017, Austin
OMMA at SXSW
March 11, 2017, TX
March 15, 2017, NY
TV Insider Summit
March 19 - 22, 2017, AZ
April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
Data & Programmatic Insider Summit
April 23 - 26, 2017, FL
Search Insider Summit
April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
Email Insider Summit
May 31 - June 3, 2017, FL
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit Europe
June 25 - 28, 2017, TBD
Search Insider Summit Europe
June 28 - July 1, 2017, EU
Digital Out of Home Awards
September 19, 2017, NYC
Online All Stars
January 19, 2017, NY
Masters of Media Selling
January 18 - 19, 2017, NYC
January 17, 2017, DC
Search Insider Summit
December 7 - 10, 2016, UT
Email Insider Summit
December 4 - 7, 2016, UT
November 17, 2016, CO
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Future of Media
IoT Marketing Forum
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Advertising Week
OMMA at Internet Week
OMMA Audience Buying
OMMA Bots & Chat
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Social Media Insider Summit
Video Insider Summit
Agency of the Year (January 25, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Appy Awards (March 15, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Digital Out of Home Awards (September 19, 2017, NYC)
Online All Stars (January 19, 2017, NY)
OMMA Awards (September 26, 2016, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for audience measurement
AppsFlyer Raises Additional $56 Million For Mobile Marketing Measurement
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Mobile attribution and marketing data analytics firm AppsFlyer announced that it has ...
Group M, Ad Bureau Working On New Ratings Tech
Around the Net in Video, P.J. Bednarski - Thursday, January 12, 2017
Group M t is working on a methodology that would allow advertisers ...
Flashtalking Obtains Media Rating Council Accreditation
Real-Time Daily, Tobi Elkin - Thursday, January 12, 2017
Flashtalking, a digital platform for activating and measuring data-driven advertising across channels ...
TV Research Vet Alan Wurtzel Steps Down At NBCU
Television News Daily, Wayne Friedman - Tuesday, January 10, 2017
Wurtzel, president of research and media development at NBCUniversal, will become a ...
How About A Shift To A Viewable Time-Spent Metric?
RTBlog, Tobi Elkin - Monday, January 9, 2017
Charlie Fiordalis, Chief Digital Officer at Media Storm thinks digital media needs ...
VideoAmp, Immersv Partner To Enhance VR/360 Advertising
Real-Time Daily, Philip Rosenstein - Friday, January 6, 2017
VideoAmp announced on Thursday it was partnering with Immersv to connect its ...
Nielsen Modifies Preview Of Total Content Ratings
Television News Daily, Wayne Friedman - Friday, January 6, 2017
Nielsen has altered the preview of its Total Content Ratings system. Instead ...
Kanvas Gives Away A Tool; CBS's Fabulous Fractionalized Data
VidBlog, P.J. Bednarski - Friday, January 6, 2017
The Kanvas mobile platform will give away its new software development toolkit, ...
Measuring The Immeasurable: How To Attribute TV Behavior
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, January 3, 2017
Marketers, no matter how skilled they are at measuring digital, hit a ...
Turner: Measurement Side Needs To Step Up For Audience Deals
Audience Buying Insider, Karlene Lukovitz - Friday, December 30, 2016
Turner and other media companies are investing heavily to be able to ...
Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned
RTBlog, Tobi Elkin - Wednesday, December 28, 2016
Tapad, a provider of cross-device analytics and content delivery, makes the bold ...
Target Consumers Around Specific Needs, Get Real About Real-Time Marketing
RTBlog, Tobi Elkin - Tuesday, December 27, 2016
Targeting consumers around specific needs makes more sense than targeting them around ...
Nielsen Confirms Purchase of VisualDNA
Around the Net In MAD London, Sean Hargrave - Thursday, December 22, 2016
Nielsen has confirmed that it has bought audience data business VisualDNA for ...
Harmelin Media Partners With PlaceIQ On Location Data
Real-Time Daily, Tobi Elkin - Monday, December 19, 2016
Harmelin Media, an independent media agency, said it selected PlaceIQ as its ...
DashBid Releases DBeX Engagement Spectrum, Moves Beyond Viewability
Real-Time Daily, Philip Rosenstein - Monday, December 19, 2016
DashBid has announced the release of DBeX Engagement Spectrum, which will power ...
The Shape of TV Measurement To Come: Part 2
Audience Buying Insider, Karlene Lukovitz - Friday, December 16, 2016
What measurement methods and metrics make sense for the new TV landscape? ...
NBCU: Nielsen's Total Content Ratings Do 'Harm'
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
NBCU is not happy about the progress of Nielsen's highly anticipated Total ...
IAB: Ad Fraud, Device Measurement, And Attribution Continue To Be Key Issues In 2017
RTBlog, Tobi Elkin - Thursday, December 15, 2016
The Interactive Advertising Bureau (IAB) has had a busy year working on ...
Bidtellect CEO Eyes Convergence Of Programmatic And Content Marketing
RTBlog, Tobi Elkin - Wednesday, December 14, 2016
Bidtellect CEO Lon Otremba thinks programmatic and content marketing will converge in ...
Eyeota Expands Into U.S., Opens New York Office
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
Audience data provider Eyeota announced on Tuesday that it has opened its ...
The Shape Of TV Measurement To Come
Audience Buying Insider, Karlene Lukovitz - Friday, December 9, 2016
The nature of television and viewership are morphing, but a serious lag ...
DoubleVerify CEO Wayne Gattinella: 'Media Transparency Will Become Universal' In 2017
RTBlog, Tobi Elkin - Thursday, December 8, 2016
DoubleVerify CEO Wayne Gattinella sees media and cross-screen transparency as imperatives in ...
PubMatic President Says Facebook/Google Duopoly Will Reach Tipping Point In 2017
RTBlog, Tobi Elkin - Wednesday, December 7, 2016
PubMatic President Kirk McDonald projects that in 2017, the Facebook/Google duopoly will ...
InMobi Integrates Nielsen Digital Ad Ratings For Audience Verification
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratings ...
Prediction: DSPs Will Partner To Cut Costs And Increase Efficiency
RTBlog, Tobi Elkin - Monday, December 5, 2016
The Trade Desk's CEO Jeff Green projects demand-side platforms (DSPs) will need ...
MRC Releases Location-Based Measurement Guidelines For Public Comment
RTBlog, Tobi Elkin - Friday, December 2, 2016
The Media Rating Council (MRC) has been on the forefont of generating ...
Group M Imagines A Better Measured World In 2017
Around the Net in Video, P.J. Bednarski - Tuesday, November 29, 2016
Group M's new chief investment officer Lyle Schwartz tells Variety: “Maybe 2017 is ...
Moat Introduces A New 'Score'
VidBlog, P.J. Bednarski - Wednesday, November 23, 2016
The new Moat Video Score starts counting online ads a they are ...
TubeMogul Research Tracks Evolution Of The GRP
RTBlog, Tobi Elkin - Tuesday, November 22, 2016
TubeMogul's research on the changing nature of GRPs-Gross Rating Points--finds that advertisers ...
Nielsen Expands Digital Ad Ratings With Insight Service
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis of ...
Page 1 of 11.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2017 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,