- Nike Taps Egeck As Hurley CEO
Marketing Daily, - Friday, September 30, 2011
Nike says Michael Egeck is the new CEO of its Hurley bran ...
- Brazil: Gisele Bundchen Ad Sexist
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 30, 2011
Brazil's Ministry for Women wants to pull a television ad for Ho ...
- Adidas Finds Basketball Game Must Go On
Marketing Daily, Aaron Baar - Thursday, September 29, 2011
With the NBA season already delayed (and unlikely to start anytime soo ...
- Reebok Settles With FTC Over EasyTone Claims
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
Reebok International Ltd. has agreed to pay $25 million as part ...
- Q&A: Under Armour Woos Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, September 26, 2011
It's no secret that Under Armour is gunning for Nike, nor th ...
- Get Your Game On: ALDO Shoes Sponsors Contest With 'A Lot of Sole'
Creative Media Blog, Amy Corr - Monday, September 19, 2011
Obsessed with shoes? Enjoy playing roulette and slot machines? ALDO Shoes launch ...
- Carhartt Launches 'Everyday Icon' Campaign
Marketing Daily, - Friday, September 16, 2011
Instead of using celebrity talent and models in its new campaign, Carhar ...
- From Gen Y To Seniors, Luxury Fashion Spend Rises
Marketing Daily, Sarah Mahoney - Thursday, September 15, 2011
When it comes to spending on luxury clothing and accessories, new resear ...
- NFL Launches Campaign For Women's Accessories
Marketing Daily, - Thursday, September 15, 2011
The NFL is launching an ad campaign to tout its branded appar ...
- How Columbia Sportswear Is Reinventing Its Brand
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 15, 2011
Blogger Ellen Davis, who is also VP at the NRF comments ...
- NFL Launches Women's Apparel
Marketing Daily, - Friday, September 9, 2011
The National Football League, recognizing that women make up about 44% ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- Kohl's Rolls On With J.Lo/Marc Anthony Ads
Marketing Daily, - Thursday, September 8, 2011
Kohl's is rolling out its marketing campaigns for both the Jennifer Lop ...
- Lane Bryant Unleashes 'Tighter Tummy Tech'
Marketing Daily, Sarah Mahoney - Friday, September 2, 2011
The company is celebrating the effort with a cocktail event on Septemb ...