- Despite Olympic Wins, Nike's Profits Fall
Marketing Daily, Sarah Mahoney - Friday, September 28, 2012
Nike may have made a strong showing this summer, thanks to t ...
- Target Blends Shopping, Content In Fall Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2012
Target may be a mass merchandise giant, but it's going high conce ...
- Biggest 30 Advertisers On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Facebook makes $1 billion per quarter in ads. From whom? The t ...
- Kohl's Signs Deal With Designer Derek Lam
Marketing Daily, Sarah Mahoney - Monday, September 24, 2012
Kohl's says it has named designer Derek Lam as the second st ...
- Q&A: Why Brands Still Shun Big Women
Marketing Daily, Sarah Mahoney - Friday, September 14, 2012
NPD Group reports that while two-thirds of women 13 and older descri ...
- Levi's Goes Forth To Flipboard
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
Levi's "Go Forth" campaign is going to Flipboard for the brand's fa ...
- Adidas, D-Rose Focus On Building Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
The sports footwear and apparel company is banking on Derrick Rose's comple ...
- Crocs New Line
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 13, 2012
Shoemaker Crocs Inc. is marketing to 13 to 30 year olds wi ...
- Nordstrom Brings Topshop To Austin, Texas
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 12, 2012
Nordstrom Inc. will bring British fashion chain Topshop to Austin and oth ...
- Hollister: Check Models' IQ's Before Abs!
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
A&F subsidiary Hollister might want to give prospective male models a qui ...
- Football's Back: Brady, Matthews In New Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
UGG is breaking its new campaign with Tom Brady, the New Engla ...
- Buy Me (Maybe): Celebrity Brands Are A Starting Point For Teen Style
Engage:Teens, Maruchi Santana - Thursday, September 6, 2012
For decades, teens have cared deeply about how they look. But today ...
- Under Armour Launches Largest-ever Women's Effort
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Under Armour is launching its largest-ever campaign directed at women, including i ...
- Skechers Goes Global, NFL With Montana, Cuban, Quiggly
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 5, 2012
After agreeing to pay $50M to settle a dispute with the F ...