- iTunes App Store Food & Drink Category Serves Up The Brands
MoBlog, Steve Smith - Monday, July 16, 2012
A new category in a key segment of the iTunes App Sto ...
- NBC Launches Olympics Apps
Around the Net In Media, Phyllis Fine - Friday, July 13, 2012
NBC just released two free apps for the London Olympics "designed ...
- NBC & Adobe Make Olympics Mobile
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 13, 2012
NBC Sports and Adobe Systems are working together on two apps th ...
- The Enduring, Predictable, Incredible Lameness Of The Branded Game
MoBlog, Steve Smith - Thursday, July 12, 2012
Two iAd campaigns from insurance companies demonstrate yet again why branded gam ...
- Mobile Apps Gain Privacy Policies
Online Media Daily, Wendy Davis - Wednesday, July 11, 2012
Think tank Future of Privacy Forum reported on Wednesday that 53% ...
- Next Issue Bows iPad App
MediaDailyNews, Erik Sass - Tuesday, July 10, 2012
Next Issue Media, a consortium formed by major magazine publishers to dri ...
- Jo-Ann Stores Knits A Crafty App
MoBlog, Steve Smith - Wednesday, July 11, 2012
Branded content should be just that -- content. Jo-Ann really over-delivers ...
- Next Issue Media Launches iPad App
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, July 10, 2012
Marking a major move forward for the publisher consortium, Next Issue Media&rsquo ...
- SoLoMo Needs A Curator
Mobile Insider, Steve Smith - Tuesday, July 10, 2012
Forget about the populist principles of it all for second. User-generated medi ...
- Yodelmobile Launches App Discovery Campaign for Kobo
Online Media Daily, Fern Siegel - Monday, July 9, 2012
Mobile marketing agency Yodelmobile is launching an app discovery campaign for Kob ...
- Kicking Through Kindle Fire's Smoldering Embers
MoBlog, Steve Smith - Monday, July 9, 2012
Amazon does not act like a company that is fully behind i ...
- Texting App Extends Ad Options
Online Media Daily, Mark Walsh - Friday, July 6, 2012
Pinger, maker of the popular texting app Textfree, has expanded the ...
- Twitter Plans New iPhone App
The Social Graf, Erik Sass - Monday, July 9, 2012
Twitter's iPhone app is getting a major overhaul in the near futur ...
- Bloomberg Businessweek: Yep, You Can Put A Magazine On A Phone
MoBlog, Steve Smith - Friday, July 6, 2012
Bloomberg Businessweek+ makes its iPhone magazine work not by shrinking the conten ...
- Apple Fixing Apps Crash, FairPlay DRM Software May Be Reason
Online Media Daily, Mark Walsh - Thursday, July 5, 2012
An encryption-related glitch has caused scores of iOS apps in recent da ...
- Mobile Rich Media To Top $7B In 2015
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
More than half of U.S. mobile users downloaded apps during the thr ...
- Mobile Platform Fiksu Raises $10M To Expand Globally
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
Mobile app marketing firm Fiksu has secured $10 million in a seco ...
- Drop-Dead Gorgeous: The Art of Branded App Content
MoBlog, Steve Smith - Tuesday, July 3, 2012
P&G gets branded content right by making us believe they really a ...
- Yahoo Debuts Tom Hanks In 'Electric City'
Online Media Daily, Gavin O'Malley - Monday, July 2, 2012
Yahoo just debuted its glitziest project ever. Along with Tom Hanks' Playto ...
- Agencies Mistake Social Apps For Television Spots
Online Spin, Max Kalehoff - Tuesday, July 3, 2012
I had breakfast last week with my friend Stan Joosten, who wor ...
- App Tester Apica Lands $5 Million
Raw, Mark Walsh - Monday, July 2, 2012
Apica, which offers a testing and performance-monitoring service for cloud and mobi ...