- Location Tracking Is The New Attribution Engine
MoBlog, Steve Smith - Thursday, July 30, 2015
Mobile is like a portable people meter. When configured properly it c ...
- Mapping Out The Best Attribution Path
Data and Targeting Insider, Laurie Sullivan - Tuesday, July 28, 2015
Marketers want to find an attribution model that considers all of t ...
- Rob Griffin On Local Search Changes To Watch
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2015
YP kicked off a search influencer series with Rob Griffin, who recently broug ...
- Conversion Logic Adds LiveRamp Data To Attribution Platform
Real-Time Daily, Tyler Loechner - Tuesday, July 21, 2015
Attribution firm Conversion Logic, a company that exited its beta phase ju ...
- AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2015
Marketers don't always understand how much weather patterns, compared with the advertisement ...
- Vizury Partners With AppsFlyer, Expands Potential For In-App Re-Engagement
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
The Vizury-AppsFlyer partnership intends to make it easier for mobile marketers ...
- The Two Overlooked Musts Of Omni-Channel
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, July 6, 2015
Moving from omni-channel talking points to a way of life requires t ...
- The Challenge Of Mobile Attribution
Mobile Marketing Daily, Maria Perez - Wednesday, July 1, 2015
Tracking results across channels in a cookieless platform has been a challeng ...