• by Ben Frederick  @mp_benfred, July 9, 2015

Retargeting firm Vizury announced a new partnership with mobile attribution and analytics company AppsFlyer Wednesday. Vizury clients will now have access to AppsFlyer analytics tools.

The Vizury-AppsFlyer partnership intends to make it easier for mobile marketers to re-engage consumers with little-used apps. This is a bit of a pain point for mobile marketers: A recent Kahuna report found that nearly 90% of app users fade if brands fail to engage.

The mobile attribution component of the deal can’t be overlooked, either.

Mobile attribution has proven tricky, and last month, Google’s Neal Mohan noted that mobile campaigns don’t get enough credit for the amount of conversions they drive.