- BlueKai, Visual IQ Partner, Enhance Brands' Ability To Target Audiences
Online Media Daily, Laurie Sullivan - Wednesday, December 18, 2013
Visual IQ, which supports analytics and attribution modeling to understand how med ...
- Inventory Discovery Is The Key To 'Programmatic Waste' Management
Programmatic Insider, Joshua Koran - Wednesday, December 18, 2013
The "new" programmatic direct transaction model follows the same pricing mechanism ...
- 2013: The Year In Review And A Look Ahead For Mobile
Mobile Marketing Daily, Anna Bager - Monday, December 16, 2013
Social media found its monetization paths in 2013, while both ad creati ...
- Marin, BlueKai Partner For Search Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
Marin Software will begin to offer a targeting option that integrates firs ...
- Move Over, Big Data - It's Time For Big Action
Real-Time Daily, Paul Alfieri - Thursday, December 5, 2013
As the new year begins with the foundational technology now in plac ...
- Varick Partners With Semcasting For Location Targeting Tech
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
Varick Media Management is expected to today announce a partnership with Semcastin ...
- Trading Places: WPP Merges Xaxis, 24/7
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
WPP has announced the merging of its largest trading desk, Xaxis, a ...
- Real-Time With Brian Gleason On WPP News, Consolidation
RTBlog, Tyler Loechner - Tuesday, December 3, 2013
Tuesday's news that WPP has merged Xaxis and 24/7 Media is ju ...