Varick Partners With Semcasting For Location Targeting Tech
Varick Media Management is expected to today announce a partnership with Semcasting, an audience targeting platform that uses IP addresses instead of cookies. The partnership will bring
Semcasting's targeting technology to VMM's data management platform.
Keith Gooberman, VMM's vice president of trading and platform operations, stated that the company's goal is to use "all available technology to target ads" on behalf of clients. As a result, Semcasting's IP-based targeting technology will be used in conjunction with VMM's current targeting technologies that use third-party cookies.
Semcasting claims their technology can reach more than 225 million consumers and 20 million businesses. In addition to IP addresses, the company's technology also uses postal and email addresses.