Tag results for "audience-buying" for March 2016
- ComScore Finds Xaxis Outperforms Its BenchmarkOn Wednesday, comScore released the results of a global validation study th ...
- Facebook Offers Tips On How To Navigate Its AuctionIn a detailed blog post, Facebook explains how its auctions work, offeri ...
- Square Partners With Facebook To Offer Ads That Can Be GaugedThe New York Times reports on Square's new integration with Facebook. Announc ...
- Zimbalist Leaves NYT For Simulmedia, Will Lead MarketingMichael Zimbalist, a pioneer in Internet publishing and advertising, has joined Simulmed ...
- TV Makers Well Positioned For Ad-Tech Upside: Lotame's Doron Wesly Lotame SVP and CMO Doron Wesly told Beet.TV that TV makers a ...
- What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad PerskyAOL continues to buff up its ad-tech stack via acquisitions. ONE ...
- GABBCON Working Group Is Creating Audience Buying Standards For TVGABBCON (the Global Audience Based Buying Conference) launched last year, born o ...
- GABBCON Bows Automated Linear Broadcast Cross-Device Standards For Audience BuyingThis week the Global Audience Based Buying Conference (GABBCON) gathered for i ...
- Turner Broadcasting Turns To IBM's Watson For Predictive AnalyticsTurner Broadcasting will use IBM’s Watson platform to help its advanced ...
