Turner Broadcasting will use IBM’s Watson platform to help its advanced ad sales efforts. "Turner also said it will be using advanced predictive analytics from MarketShare to do planning and
forecasting and it has hired James Russo, formerly with Nielsen, as senior VP, client strategy and development. Turner has been looking to use big data to better inform its ad sales operation,"
according to a report in
Broadcasting & Cable. Turner hopes to get more precise in making advertising recommendations and enhance advertiser performance and ROI. So far, Turner had
been using MarketShare’s investment advisor tool to quantify how ad budgets might impact marketers’ profits and losses.
Read the whole story at Broadcasting & Cable »
