- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
MediaDailyNews, Joe Mandese - Friday, March 8, 2024
Dubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- Repositioning Goliath
Planning & Buying Insider, Joe Mandese - Friday, March 15, 2024
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' J ...
- 'The New York Post' Turns Page Six And Sports Into Sales Verticals
Publishers Daily, Ray Schultz - Wednesday, March 6, 2024
The Post realizes that "news can be polarizing," not least of a ...
- Addressable TV Consistently Gets 40% Reach: CIMM
Television News Daily, Wayne Friedman - Thursday, February 29, 2024
The research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- Amazon Ads Integration With LiveRamp Moves To Next Security Phase
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Amazon advertisers now have the ability to securely activate first- and third-par ...
- Diversity In Data: Can Multicultural Insights Transform Programmatic?
MAD, Mario Carrasco - Wednesday, February 14, 2024
Multicultural marketing is not a campaign. It's an intentional effort to acknowled ...
- X To Match Brands With Selected Content Creators Through New Ad Option
MediaDailyNews, Colin Kirkland - Wednesday, February 14, 2024
X's new ad option will pair brands with pre-selected video creators, pa ...
- Memory - Remember That Word
Search & Performance Insider, Laurie Sullivan - Thursday, February 15, 2024
Memory has been a theme this week in relation to announcements arou ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Comscore Partners With TargetSmart For Progressive Election Campaigns
Marketing Politics Weekly, Laurie Sullivan - Tuesday, February 6, 2024
The partnership began in 2020, but this is the first time t ...
- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be Done
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- Nielsen Expands OOH Viewing Measure, Sports TV Benefit
Television News Daily, Wayne Friedman - Friday, February 2, 2024
Nielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- The Ins and Outs Of Election 2024 Audience Targeting
MAD, Mario Carrasco - Friday, January 19, 2024
Diversity is a driving force in American democracy, and multicultural audiences wie ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Planning & Buying Insider, Joe Mandese - Tuesday, January 9, 2024
GroupM performance media shop Nexus this morning announced a "maturity framework" ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 27, 2023
With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Disney IDs (And Promotes) Family Streaming Audience Segments
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
With more competition for ads coming in 2024, Disney continues to expa ...
- The Trade Desk: Reject Chrome Privacy Sandbox, Adopt Other Identifiers
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
The DSP's product VP warns that the 'hypercomplicated' privacy system is like ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Coca-Cola Targets Cord Cutters, Offers One-Click Buys, On New Roku Content Hub
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Effort includes one-click on-screen buys of products via a DoorDash partnership. ...
- Samsung DSP Integrates Experian ID, Syndicated Audiences
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Experian has data spanning 2,300 attributes per household and 250 per consume ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...