- MRC To Issue Mobile Viewability Measurement Guidelines In June
Real-Time Daily, Tobi Elkin - Friday, May 27, 2016
The Media Rating Council (MRC), a self-regulatory industry body that oversees standar ...
- Comcast's AudienceXpress Tests Demand-Side Interface, Gives Agencies Direct Access
Television News Daily, Joe Mandese - Tuesday, May 24, 2016
In a move that could greatly accelerate the programmatic TV advertising marketplac ...
- Location Meets Transaction Data In Cardlytics' Cross-Device Measurement Push
Around the Net in Real-Time, Tobi Elkin - Friday, May 20, 2016
Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners li ...
- Optimatic Media Partners With Moat To Measure Viewability Across Its Platform
Around the Net in Real-Time, Tobi Elkin - Friday, May 20, 2016
Optimatic Media, a global video technology platform connecting brands to engaged audience ...
- Pioneering Cable, Online Researcher Marshall Cohen Goes OTT, Joins Tru Optik
Television News Daily, Joe Mandese - Friday, May 20, 2016
Marshall Cohen, one of the godfathers of sell-side researchers (MTV, AOL, etc. ...
- Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
RTBlog, Tobi Elkin - Wednesday, May 18, 2016
Despite all the chatter about programmatic TV (PTV), it's actually a lo ...
- Viant Bolsters Audience Targeting And Segmentation Capabilities With New Deterministic Partner Integrations
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Viant, a Time Inc. ad-tech company, on Tuesday announced it's beefing ...
- Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Targeted Victory has announced the launch of the Victory Engine Audience Networ ...
- IAB Reports Huge Rise In Original Digital Video, Claims It 'Beats Regular TV'
Online Video Daily, Joe Mandese - Wednesday, May 11, 2016
"Regular viewers" of original digital video programming have grown to 63 milli ...
- Ibotta Launches Dynamic Segmentation, Partners With LiveRamp
Real-Time Daily, Tobi Elkin - Wednesday, May 11, 2016
Ibotta, a mobile shopping app that helps retailers increase incremental sales a ...
- Are Brands Missing Key Audiences With Data-Driven Targeting?
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Is data-driven targeting causing marketers to limit their reach, to a poi ...
- Time Warner Cable Disputes YouTube's Demo Brag
Around the Net in Video, P.J. Bednarski - Monday, May 9, 2016
YouTube's claims it's luring millennials away from TV got some pushback fr ...
- Is 100% Viewability 100% Necessary? Maybe Not
Real-Time Daily, Tobi Elkin - Monday, May 9, 2016
Goodway Group, a managed-services programmatic media firm, on Monday released a whi ...
- Quantcast Announces Partnerships With Political Data Providers For Election
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 4, 2016
Quantcast announced partnerships with four political data providers—Data Trust, i360, L2 a ...