Quantcast announced partnerships with four political data providers—Data Trust, i360, L2 and TargetSmart—to offer advertisers audience targeting ahead of the presidential election. The new
political data partners will be integrated into Quantcast Audience Grid, which works by combining Quantcast's consumer data set with online and offline data from leading providers. The addition of the
political data sets will enable Quantcast to target audiences based on their partisan, attitudinal and vote propensity characteristics in addition to their search behavior, purchase behavior, media
interests and demographics.
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