- Targeted Victory Teams With Rentrak For TV Data
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak ...
- Simulmedia Taps Cooperstein From Forrester As CMO
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
Simulmedia, a TV audience-targeting company, on Wednesday announced the appointment of Dav ...
- BrightRoll Inks Partnerships With Exelate, Verizon For Mobile Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate a ...
- CPM Is A Dead Man Walking. Time And Audience Reach Are Staking Their Claims
London Blog, Sean Hargrave - Thursday, May 22, 2014
Time and audience reach are set to transcend the world of televisi ...
- AOL Pushes Into Linear TV: Acquires Audience Targeter PrecisionDemand, Merges With Adap.tv
Online Video Daily, Joe Mandese - Thursday, May 22, 2014
AOL is pushing to become a dominant player in the emerging "programmat ...
- Publicis, Facebook To Share Data, Images, And Video
MAD, Larissa Faw - Monday, May 19, 2014
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the asse ...
- Dear Diary, Worst Day Of My Life...More After This Word From Our Sponsor
Data and Targeting Insider, Steve Smith - Monday, May 19, 2014
A psychologist recommends that advertisers have mobile media wrong if they thi ...
- Placemedia Adds Rentrak Auto Data To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Wednesday, May 14, 2014
Placemedia, a programmatic TV ad platform and subsidiary of Viamedia, on Wednesd ...
- Acxiom Acquires LiveRamp, Wants To Build 'Neutral' Audience Grid Anyone Can Plug Into
Real-Time Daily, Joe Mandese - Thursday, May 15, 2014
In a sign of just how important plumbing has become in Madis ...
- PlaceIQ Expands To Desktop Display Targeting With Tapad Partnership
Real-Time Daily, Tyler Loechner - Tuesday, May 13, 2014
Mobile ad targeting firm PlaceIQ on Tuesday announced a partnership with Tapa ...
- Data Meets TV, And They Get Along
Audience Buying Insider, Justin Evans - Friday, May 9, 2014
TV can't adapt. Digital will inherit the earth. That was the thinki ...
- Turn Brings Programmatic Buying To TV
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Programmatic continues to stretch its boundaries. The data-driven approach to ad buyi ...
- Facebook Rolls Out Audience Insights, Expands Targeting Capabilities
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 8, 2014
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target use ...
- Demographic Data Is Dead: Get Action Through Live Data Instead
Email Insider, Neil Rosen - Wednesday, May 7, 2014
I'm going to start this column with a pronouncement: demographic data ...
- Mobile Shopping Discounts & the Value Exchange
MobileShopTalk, Chuck Martin - Thursday, May 1, 2014
Many mobile shoppers don't want to be tracked while in stores thou ...