Mobile ad targeting firm PlaceIQ on Tuesday announced a partnership with Tapad, a cross-screen marketing tech provider. The partnership allows PlaceIQ to expand from mobile -- where it uses location data to target consumers -- into desktop display.
Tapad uses its own data management platform (DMP) to house information about devices. The company claims it has data from over one billion devices stored in the DMP. It uses the data to match audiences across devices, including smartphones, tablets and desktops.