- IAB: Digital, Mobile Rival TV As Political Info Source
Mobile Insider, Philip Rosenstein - Thursday, January 28, 2016
Digital media has reached parity with TV as a primary information sour ...
- IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
The ability to recognize audiences across channels and devices will become k ...
- IAB: Digital, Mobile Rival TV As Political Info Source
Red, White & Blog, Philip Rosenstein - Wednesday, January 27, 2016
Digital media has reached parity with TV as a primary information sour ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Mobile Insider, Chuck Martin - Tuesday, January 26, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Connected Thinking, Chuck Martin - Sunday, January 24, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- IAB Releases New Lexicon On Data Segments, Techniques
Real-Time Daily, Tobi Elkin - Friday, January 22, 2016
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segmen ...
- Vending Machine Of The IoT: Touch Screen, Facial Recognition, Targeting Advertising
Connected Thinking, Chuck Martin - Wednesday, January 20, 2016
Vending machines are joining The Internet of Things. And these are hard ...
- Reelevant Launches, Targets Mass Emails
Email Marketing Daily, Jess Nelson - Wednesday, January 20, 2016
Parisian start-up Reelevant recently launched a real-time email intelligence platform aimed ...
- TruSignal, LendingTree Partner To Discover Who Will (And Won't) Convert
Real-Time Daily, Felicia Greiff - Monday, January 18, 2016
LendingTree came to TruSignal with a challenge, said TruSignal's VP-marketing, Pete LaFon ...
- Christie's Super PAC Taps TubeMogul To Hone Campaign Ad Targeting
MediaDailyNews, Philip Rosenstein - Monday, January 18, 2016
Chris Christie's super PAC, America Leads, has engaged TubeMogul as its vid ...
- Is Snapchat Looking To Pick Up An Ad Tech Co.?
Around the Net in Real-Time, Tobi Elkin - Friday, January 15, 2016
Snapchat is reportedly sniffing around the ad tech space for a compa ...
- MediaMath Launches Helix, Proprietary Data Business
RTBlog, Tobi Elkin - Wednesday, January 13, 2016
MediaMath on Wednesday announced the launch of a proprietary data service call ...
- Facebook Touts $1 Bil Annaul Run Rate For FAN In Q4
Around the Net in Real-Time, Tobi Elkin - Friday, January 8, 2016
Facebook is boasting that it racked up a $1 billion annual r ...
- REI's Brilliant #optoutside Campaign Lands On Twitter's Top Trending List
Data and Targeting Insider, Laurie Sullivan - Thursday, January 7, 2016
Taking chances might not always be a marketer's first choice when layi ...
- Oracle To Acquire Publisher Audience Platform AddThis
Real-Time Daily, Tobi Elkin - Tuesday, January 5, 2016
Oracle has signed an agreement to acquire AddThis, a social bookmarking fi ...
- GOP Ads Blanket Primary States
Red, White & Blog, Philip Rosenstein - Tuesday, January 5, 2016
The first week of 2016 has seen a deluge of ads ...
- Volvo Teams Up With Time Inc. For Targeting
Around the Net in Real-Time, Felicia Greiff - Monday, January 4, 2016
Volvo, a launch partner for Time Inc.’s Real Time ad product, is taki ...
- Finding New Audiences For Marketers WIll Involve Mobile Prospecting
RTBlog, Tobi Elkin - Monday, January 4, 2016
RTBlog chatted with Lauren Moores, Ph.D. and VP of strategy for Dstiller ...