Tag results for "audience targeting" for May 2016
- Why Use CRM Data In Programmatic Media Campaigns?Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In EuropeAdelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday sa ...
- Facebook Will Serve Ads To Non-Users Through Its Audience NetworkFacebook will expand its Audience Network, which serves ads on apps a ...
- Google's No Longer Restricting AdWords DemandAdExchanger's Sarah Sluis reports that Google is breaking down the walls ...
- MRC To Issue Mobile Viewability Measurement Guidelines In JuneThe Media Rating Council (MRC), a self-regulatory industry body that oversees standar ...
- Semcasting Announces Support For Advanced Online Healthcare Marketing Services Semicasting, a provider of a patented data management platform (DMP) called Sma ...
- Location Meets Transaction Data In Cardlytics' Cross-Device Measurement PushCardlytics, which helps advertisers like Starbucks activate audience data from bank partners li ...
- Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics EnvironmentMarketing data provider Acxiom is now making its turnkey environment, which ful ...
- Connexity Audience Segments Become Increasingly Targeted, Pulls In Brand Preference DataConnexity furthered its strategy this week to build targeted audience segments a ...
- Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase DataAs part of its "datafront" event later today, Viacom will announce ...
- Viacom's Zilberbrand Talks PTV, Audience Segmentation And DataDespite all the chatter about programmatic TV (PTV), it's actually a lo ...
- Viant Bolsters Audience Targeting And Segmentation Capabilities With New Deterministic Partner IntegrationsViant, a Time Inc. ad-tech company, on Tuesday announced it's beefing ...
- Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network Targeted Victory has announced the launch of the Victory Engine Audience Networ ...
- Seeking Alpha Uses DMP To Slice Up Its Audience DemosOne of the most coveted demos on Seeking Alpha's site is financi ...
- CNN Lifts The Lid On Plans To Monetize Attention Vs. News CNN wants to monetize attention and plans to wrap this up ...
- Beacons Double This Year, On Way To 400 Million In MarketWhile there will be billions of Internet-connected consumer things ranging from wearabl ...
- Your Potential Voter Will Look At Their Phone TodayWhen we sit down with political campaign planners, there is little ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store VisitBeacons were always good at being able to trigger a message ...
- Ibotta Launches Dynamic Segmentation, Partners With LiveRamp Ibotta, a mobile shopping app that helps retailers increase incremental sales a ...
- Lotame Partners With Infogroup Media Solutions To Monetize Vertical Audiences Cross-ChannelThere's a lot of chatter about cross-device and cross-screen measurement. Lots ...
- Most Ad Tech Buyers Manage DMPs InternallyA survey by Technology Business Research of 241 ad tech buyers fou ...
- If It's Not The Snapchat Election, What Is It?Going back to the presidential election in 2000, digital media have be ...
- Yahoo Launches Custom Audience Targeting In Search Yahoo joined the ranks of companies supporting custom audience targeting with first-par ...
- News360 Extends NativeAI Platform With Native Advertising CapabilitiesNews360, a personalized news-discovery platform, announced new native advertising capabilities as ...
- Are Brands Missing Key Audiences With Data-Driven Targeting?Is data-driven targeting causing marketers to limit their reach, to a poi ...
- You Are What You Play: Spotify Expands Data UseSpotify has teamed up with Krux to use streaming music data f ...
- Time Inc. Gets Q1 Revenue Boost From Viant, Launches People-Based AdsTime Inc. on Thursday reported it grew revenue 1%. Its digital advertisi ...
- WideOrbit And 4C Partner To Bring Social Media Intelligence To Programmatic TV BuyingAd-tech provider Wide Orbit, Inc. said it partnered with 4C, a da ...
- Quantcast Announces Partnerships With Political Data Providers For ElectionQuantcast announced partnerships with four political data providers—Data Trust, i360, L2 a ...
- Targeting Digital Teens (Generation Z)Like the teen generations that came before them, today's teens are concern ...
