- Advertisers Can Now Buy Programmatic Ads To Target Kids Online
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
Rubicon Project has formed a partnership with "kid-safe" marketing platform SuperAwesome ...
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Guardian has confirmed losses of £69m for the last financial ye ...
- 5 Things Marketers Should Note From Facebook's Second-Quarter Earnings
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Wall Street Journal does a great job of summing up t ...
- BPA Worldwide Certifies Exelate's B2BX Audience Data
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certifi ...
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
RTBlog, Tobi Elkin - Thursday, July 28, 2016
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Netwo ...
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Data and Targeting Insider, Laurie Sullivan - Thursday, July 28, 2016
Marketers strive to understand interests, needs and expectations of people that u ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- Social Data To Dominate Online Targeting
Around the Net In MAD London, Sean Hargrave - Tuesday, July 26, 2016
Social data is becoming a key part of online marketing campaigns. B ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- How Programmatic Audio Will Change The Game For Spotify
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
Jana Jakovljevic, head of programmatic for Spotify, the streaming music service, spo ...
- YP Introduces Audience Tracking Product
Mobile Marketing Daily, Ben Frederick - Monday, July 25, 2016
YP (formerly YellowPages), has announced the release of an audience-tracking product, call ...
- Cost Per Viewable Person Is The Metric That Matters
RTBlog, Tobi Elkin - Tuesday, July 26, 2016
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning wi ...
- In The Age Of The Audience The Consumer Is In The Driving Seat
Around the Net In MAD London, Sean Hargrave - Monday, July 25, 2016
The history of advertising is the history of culture and society. Sin ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
Korea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announc ...
- TruSignal Announces Release Of TruAudience Platform
Real-Time Daily, Philip Rosenstein - Wednesday, July 20, 2016
TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audience ...
- Clypd Delivers New Private Marketplace Sales Tools
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Audience-based sales platform for TV advertising clypd on Tuesday announced the relea ...
- AT&T Could Be A Sleeping Ad Giant
Around the Net in Real-Time, Tobi Elkin - Monday, July 18, 2016
AT&T, coming off the $49 billion acquisition of DirecTV last year, h ...
- If Email's So 'Legacy' How Comes It's Driving Digital Targeting And Cross-Channel Conversions?
EuroMail, Sean Hargrave - Monday, July 18, 2016
It's so easy to write off email and forget how it's t ...
- Pro-Clinton Backers Launch New $20 million Anti-Trump Effort
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 15, 2016
A $20 million joint advertising effort between Clinton backers Emily’s List a ...
- Facebook And Google Dominate Cross-Channel Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 15, 2016
In a recent study conducted by the Relevancy Group, 401 marketing a ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, July 13, 2016
Grapeshot, the audience and keyword targeting firm, has been hired by Singapo ...
- G.O.P. S.O.S.
Garfield at Large, Bob Garfield - Monday, July 11, 2016
Do you really want to antagonize so many segments of the populatio ...
- Targeting In The Cross-Hairs
Online Spin, Ted McConnell - Friday, July 8, 2016
To quickly review 30 years of advertising history: Targeting was sloppy. The ...
- Hanlon: Addressable TV's 'Inevitable Moment' Is Coming
Audience Buying Insider, Karlene Lukovitz - Friday, July 8, 2016
Tim Hanlon, managing director of FTI Consulting in its Telecom, Media a ...
- Who Goes To Pixar Movies? Not Who You Think
MAD, Larissa Faw - Thursday, July 7, 2016
Quantcast studied search habits to determine the gender, age, income and ethnici ...
- Political Online Ad Targeting Gaining Attention
Data and Targeting Insider, Laurie Sullivan - Thursday, July 7, 2016
Priorities USA pulled out the big guns Tuesday for an advertisement th ...
- Match Made In B2B Heaven? What Microsoft/LinkedIn Deal Means For Data, Targeting
Real-Time Daily, Giovanni Strocchi - Wednesday, July 6, 2016
The advertising industry is now trying to fathom how it will ...