- GoldRun's Snaps App Lets Fans Play With The Brand
Mobile Insider, Steve Smith - Wednesday, December 11, 2013
AR pioneer GoldRun has focused the simplest implementation of augmented reality, t ...
- Macy's Wants Holiday Shoppers To Scan And Shop
MoBlog, Steve Smith - Wednesday, November 6, 2013
Macy's adds to its considerable mobile marketing effort with an AR-powered a ...
- Valpak Bows Augmented Reality Coupons
MediaDailyNews, Erik Sass - Wednesday, October 16, 2013
Coupon distributor Valpak is using augmented reality to make it easier ...
- Denny's Pulls Out Stops With New 'Hobbit' Promos
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Denny's has renewed its partnership with Warner Bros. Pictures for the late ...
- Pioneer Augments Reality To Bring Ads To Life
Marketing Daily, Laurie Petersen - Friday, August 16, 2013
"We took a look at the industry and realized car and aud ...
- Audi's AR Car Manual Deciphers Your Dashboard
MoBlog, Steve Smith - Tuesday, August 13, 2013
Now here is a genuinely useful application of AR -- telling ...
- Augmented Reality on the Road to Purchase
MobileShopTalk, Chuck Martin - Thursday, August 8, 2013
Consumers are very gradually learning to point their phones at things ...
- IKEA Ups Its AR Game In New Catalog
MoBlog, Steve Smith - Thursday, August 8, 2013
In what could be an annual AR event, IKEA's 2014 catalog great ...
- Haagen-Dazs Offers Cutting-Edge AR App
Marketing Daily, Karlene Lukovitz - Friday, August 2, 2013
Haagen-Dazs has launched a "Concerto Timer" app that entertains brand fans whi ...
- Why It's Time To Rebrand 'Augmented Reality'
Mobile Marketing Daily, Jess Butcher - Friday, July 26, 2013
it's only now that technology has evolved to a point at whi ...
- HP Launches AR Platform, Tracks Print Ads Digitally
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Hewlett-Packard's Autonomy division has been working to build out an augmented reali ...
- Omni Hotels Revamps Campaign With High-Tech
Marketing Daily, Tanya Gazdik - Wednesday, July 10, 2013
Omni Hotels & Resorts is changing up its ad campaign to promo ...
- Augmented Reality (AR) & the Move to Large Scale
MobileShopTalk, Chuck Martin - Wednesday, July 10, 2013
Augmented Reality (AR) may not be a household phrase (or even ...
- Augmented Reality Developers To Spend $2.5B By 2018
Online Media Daily, Laurie Sullivan - Friday, July 5, 2013
Augmented reality applications face challenges, but at least one research firm remai ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Glass Half Full: 10% Of Americans Say They Would Tolerate Google's Geeky Gadget
MoBlog, Steve Smith - Thursday, May 16, 2013
Ninety percent of Americans surveyed said they would not wear Google Glas ...
- Independent + Blippar = Independent+
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 23, 2013
The Independent is looking to fully integrate augmented reality into its dai ...
- The Tale Of The Not-So-Long-Tail
RTBlog, Joe Mandese - Thursday, March 7, 2013
You may have noticed some of my coverage the past couple ...
- Google Glass: Your Life Is The Media
MoBlog, Steve Smith - Thursday, February 21, 2013
The new Google Glass trailer demonstrates the project's shift in emphasis fr ...
- Omnichannel Loyalty Outlook For 2013
Marketing Daily, Michael Hemsey - Tuesday, February 19, 2013
Embrace and act on the four major trends shaping the loyalty indust ...
- Qualcomm Expanding 3D AR Technology For Brands
Online Media Daily, Laurie Sullivan - Friday, January 25, 2013
Qualcomm is working to develop augmented reality for more complex 3D objec ...
- What's Fueling Rocket Fuel: Smarter Machines, People Too
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
Real-time programmatic buying optimizer Rocket Fuel this morning reported record revenue ...
- TMG, Virgin Atlantic Intro AR Ad On IPad
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 9, 2013
Telegraph Media Group has unveiled an augmented reality ad on its iP ...
- The Glass House Google Built Being Built By Others
SearchBlog, Laurie Sullivan - Wednesday, January 2, 2013
What if your eyes recorded everything you see and the length ...