TMG, Virgin Atlantic Intro AR Ad On IPad

The Drum, Wednesday, January 9, 2013 2:55 PM
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Telegraph Media Group has unveiled an augmented reality ad on its iPad edition for Virgin Atlantic, as part of the airline’s 'Flying in the face of Ordinary' campaign. The first Blippar ad on the iPad edition of the newspaper, promotes the Virgin Atlantic January sale. Virgin invites The Telegraph’s audience to use augmented reality, by holding the Blippar app on a secondary device over the iPad advertisement, to discover the best priced flights available to their chosen destination.

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