- Orbitz Calls Car Rental Suit Lacking In Merit
Marketing Daily, - Wednesday, April 30, 2008
Orbitz says the lawsuit filed by Vanguard Car Rental, which owns a ...
- Top 10 Coolest New Cars Under $18K
Marketing Daily, - Tuesday, April 29, 2008
VehicleMSRPKBB Value 1 '08 Ford Focus$15,280$14,942 2 '08 Honda Fit $14,585 $14,5 ...
- Makers Of Large Vehicles Just Can't Keep Truckin' On
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2008
[Automotive] "GM needs to do something more; it's tragic that it's t ...
- VW Takes A Stab At Polling To Engage A Younger Consumer
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2008
[Automotive] Global Insight's Aaron Bragman says the brand is trying to juxtapo ...
- Kerkorian Likely To Be Activist Shareholder At Ford
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 29, 2008
...
- GM Scaling Back On SUVs And Big Pickups
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 29, 2008
...
- Alamo, National Sue Orbitz, Alleging Damage
Marketing Daily, - Tuesday, April 29, 2008
Alamo Rent A Car and National Car Rental have filed a lawsu ...
- BMW Goes All Out In Manhattan For X6 Crossover
Marketing Daily, - Tuesday, April 29, 2008
BMW is launching an ad effort via Austin, Texas-based GSD&M Idea Cit ...
- Harley Revs Up Female Rider Initiative
Marketing Daily, - Tuesday, April 29, 2008
Harley-Davidson is tapping into International Female Ride Day, a global initiative ...
- AutoTrader.com Ads Announce Expansion To New Vehicles
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2008
[Automotive] "One thing that sports does for us real well is ...
- Kerkorian Amasses 4.7% Stake In Ford
Around the Net In Brand Marketing, Thom Forbes - Monday, April 28, 2008
...
- Screenvision, Dodge To Tout Latter's Crossover Vehicle
Marketing Daily, - Monday, April 28, 2008
A campaign to help build awareness for the all-new 2009 Dodge Journe ...
- New Subaru Campaign Takes Aim With Cupid's Arrow
Marketing Daily, Aaron Baar - Monday, April 28, 2008
[Automotive] The new marketing campaign is intended to target consumers in thr ...
- Chrysler Lowers Car Loan Rate
Around the Net In Brand Marketing, Thom Forbes - Friday, April 25, 2008
...
- Ford Posts Surprising Gains In First Quarter
Marketing Daily, - Friday, April 25, 2008
Ford Motor Co. reported a global net income of $100 million--or ...
- High Gas Prices Have Consumers Looking At Motorcycles
Marketing Daily, Karl Greenberg - Thursday, April 24, 2008
[Automotive] "The other category that has been benefiting from fuel prices h ...
- Mulally's Cultural Changes Gain Traction At Ford
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
A growing sense of optimism, tempered by a fear of external even ...
- Audi Ties R8 To Promotion Of 'Iron Man,' Due Out May 2
Marketing Daily, Karl Greenberg - Wednesday, April 23, 2008
[Automotive] "You will naturally get a halo effect from the car. Peop ...
- Ford Leverages Model T Centennial To Celebrate Ford
Marketing Daily, Karl Greenberg - Wednesday, April 23, 2008
[Automotive] A company spokesperson did not say whether Ford was going ...
- Good Times Still Rolling For Rolls Royce
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
Exclusivity is Roll-Royce's appeal. Even former stable mate Bentley, now owned ...
- New 36 MPG Fuel Rules Will Increase Cost Of Vehicles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
...
- Hybrid Cars Are Selling Like Hot Cakes, Study Finds
Marketing Daily, Karl Greenberg - Tuesday, April 22, 2008
[Automotive] People who buy hybrids may favor a new kind of engin ...
- Ford Easing Off Sync Accelerator, Focusing On Innovation
Marketing Daily, Karl Greenberg - Tuesday, April 22, 2008
[Automotive] "The vision I have and that I am trying to evangeli ...
- Automakers Take Local Approach For SUVs, Pickups
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
As sales for SUVs and pickup trucks have taken a steep tu ...
- General Motors Bundles All Brands Except Chevy, Saturn
Marketing Daily, Karl Greenberg - Monday, April 21, 2008
[Automotive] Although superficially it may seem as if the changes might weak ...
- Study: TV Doesn't Deliver Bang For Carmakers' Buck
MediaDailyNews, Wayne Friedman - Monday, April 21, 2008
TV stations could see tougher times if one research company's advice ...
- Number of Auto Insurance Quotes Up 1/3 Last Year On The Web
Research Brief, Jack Loechner - Monday, April 21, 2008
comScore recently released results of a study into the role search pla ...
- Harley Production Cut May Drive Up Price, Prestige
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
In reporting that its profit has dropped even as revenues increased, Harley-Davids ...
- Study: Carmakers Spend Too Much On TV
Around the Net In Media, William Spain - Friday, April 18, 2008
While just 17.5% of General Motors customers say TV influenced their choi ...
- GM Streamlines Into Four Sales Channels
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
In a move to simplify its organization and create a more focus ...