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Screenvision, Dodge To Tout Latter's Crossover Vehicle

Apr 28, 2008, 5:01 AM
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A campaign to help build awareness for the all-new 2009 Dodge Journey, the brand's first crossover vehicle.

Screenvision's advertising network will be the exclusive in-cinema home for the campaign, which is highlighted by an all-new 60-second spot made specifically for the theater experience. The Dodge Journey commercial will run during Screenvision's national pre-show programming in May.

Screenvision's cinema advertising network is comprised of more than 14,000 screens across 2,300 theatres nationwide.--Nina M. Lentini

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