- Mercedes-Benz, American Express Debut Co-Branded Credit Cards
Around the Net In Brand Marketing, Nina Lentini - Tuesday, August 23, 2011
To reward loyal customers with such perks as sales and service discoun ...
- Strong Arm Of The Feds Leads To Automakers' Collaboration
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 23, 2011
It looks like government regulation is doing something that free market forc ...
- Lincoln Uses 'Co-creation' To Get Design Feedback
Marketing Daily, Tanya Gazdik - Sunday, August 21, 2011
Select participants will be invited to continue the discussion in an onli ...
- Indian, Chinese Autos Underwhelm U.S. Buyers
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2011
Significant barriers exist for automakers such as Tata, BYD and Mahindra, accordi ...
- Fiat To Intro Gucci Edition During Fashion Week
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 17, 2011
Chrysler, which is gradually merging with Fiat of Italy, plans to introdu ...
- GM Marketing Boss Wants More Consistency On Chevy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
General Motors Co.'s global marketing chief, Joel Ewanick, says he wants mo ...
- Fiat Does Show And Tell In N.Y. With New 500
Marketing Daily, Karl Greenberg - Tuesday, August 16, 2011
Among the things Fiat got right were the interior and controls. Li ...
- Chrysler Goes Grassroots For SRT
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Ralph Gilles, president and CEO of Chrysler's SRT (Street and Racing Technolog ...
- Q&A: Hyundai Preps Veloster Launch; Tiburon, It's Not
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
We got on the phone with Steve Shannon, who in April th ...
- Valvoline Partners With 'Sporting News'
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
Pete Demko, director of marketing, global brands for Valvoline, tells Marketing Daily ...
- Chrysler Takes SRT On The Road
Marketing Daily, - Friday, August 12, 2011
Chrysler Group is bringing performance cars and drivers to events around t ...
- Winnebago Re-enters Towables With 'One'
Marketing Daily, - Friday, August 12, 2011
Winnebago is launching its first branded travel trailer since 1983. The compa ...
- Drop in Auto Advertising Plagues Allbritton
MediaDailyNews, David Goetzl - Friday, August 12, 2011
Allbritton Communications, which owns six ABC stations, including the Washington, D.C. affiliat ...
- GM's Joel Ewanick Seeks Apple In Chevrolet
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 12, 2011
On Tuesday, General Motors held its second annual Global Business Conference f ...
- Chrysler's Ram Says No Guts, No Glory
Marketing Daily, Karl Greenberg - Thursday, August 11, 2011
Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked abo ...
- Mazda Tries New Digital Ads In UK
Marketing Daily, - Thursday, August 11, 2011
Mazda is launching a UK digital effort, via Vibrant Media, that us ...
- Toyota Antics Music Festival Hits The Road
Marketing Daily, - Thursday, August 11, 2011
Toyota Motor Sales is running its fourth annual Toyota Antics music serie ...
- Mazda Tries New Digital Ads In UK
Online Media Daily, Karl Greenberg - Thursday, August 11, 2011
Mazda is launching a UK digital effort, via Vibrant Media, that us ...
- Chrysler Launches 'No Payment For 90 Days'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 11, 2011
Chrysler has a new "No Payments for 90 Days" incentive program f ...
- KBB To Open Inventory To Aftermarket Parts, Services
Marketing Daily, Karl Greenberg - Wednesday, August 10, 2011
Typically, advertising on auto sites is centered on OEM efforts targeting competiti ...
- Ford To Offer Solar For Electric Focus
Marketing Daily, - Wednesday, August 10, 2011
Ford, which is launching an electric Focus car this year, is al ...
- Auto Fans On Social Networks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
Detroit area auto fans are hitting social networks and online forums ...
- BMW Group Financial Makes A Point About Parts
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
BMW Group Financial Services is touting its extended-vehicle protection program with ...
- AutoTrader Says Trucks, SUVs Are Popular Searches
Marketing Daily, - Tuesday, August 9, 2011
AutoTrader.com's July Trend Engine report says shoppers are interested in big truc ...
- The Business Of GM Is Austerity
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 10, 2011
The new reality in Detroit has bred a new business mantra: ...
- Should Automotive Commercials Be Required To Give Their Own 'Fair-Balance'?
Marketing: Green, Frank O'Brien - Wednesday, August 10, 2011
The auto industry is not the only one to leave out negati ...
- Q&A: VW Customer's Voice Must Reach C-Suite
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Mark Barnes, VP of Volkswagen Customer Experience, says he will bring t ...
- Honda Hits Road Again With 10th Annual Civic Tour
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Honda has been running the Honda Civic Tour for ten years. B ...
- Kia Latest To Offer Smartphone QR Codes
Marketing Daily, - Monday, August 8, 2011
Kia's mobile website, m.kiamotors.com, lets users download and open vehicle information wi ...
- Ford Launches Focus Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
In an effort to boost test drives of the 2012 Ford Focu ...