- Lexus Launches Facebook Page
Marketing Daily, Karl Greenberg - Wednesday, February 29, 2012
Lexus is launching a new Facebook Page (www.Facebook.com/Lexus.) The company says t ...
- Fiery Daytona 500 Good For NASCAR?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
The Daytona 500 was held during prime time for the first ti ...
- Toyota Leads 'Consumer Reports' Survey
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
Japanese automakers dominated Consumer Reports' annual survey of the best cars, wi ...
- Audi Touts E-Tron At TED
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Audi is launching a carbon-neutral ideology along with electric vehicles. So ...
- Get Smart! Survey Says...
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Smart USA, the super-diminutive car division of Daimler, AG and Harris Interacti ...
- Ferrari CEO Mattiacci Top Auto Exec
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
The 2012 Automotive Executive of the Year Award will be presented ...
- Mercedes-Benz Focuses On Icons
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremo ...
- Jaguar Launches New Global Campaign
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Jaguar is launching a new global brand campaign, "Alive," that anthropomorphizes t ...
- Beetle Catching Up To Porsche
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Volkswagen AG, Europe's largest carmaker, is closing in on purchasing the remaini ...
- Daytona 500 Checkered Flag On Monday
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Divine intervention may have helped Daytona 500 drivers out of having ...
- Actor Jeff Goldblum With Blake Griffin For Kia
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Moviegoers and TV viewers are familiar with the face, voice and acti ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...
- Subaru Taps Nostalgia For The First Car
Marketing Daily, Aaron Baar - Sunday, February 26, 2012
Subaru is looking to tap into people's nostalgia for their first vehicl ...
- NASCAR, Advertisers Start Their Engines
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
For some time, the trend for NASCAR racers has been convergence ...
- Battery Blog Hurts Tesla
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
It seems that story yesterday about Tesla cars turning into bricks wh ...
- OMMA Tablet: Prepare For Revolution
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
"We are still just pinching, sliding and poking," he said, but " ...
- February Auto Sales Portend Good Year
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
Consumer auto shopping and research site Kelley Blue Book/kbb.com projects new-vehicle sal ...
- We Keep Our Cars Longer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
People who buy new cars are holding onto their vehicles for ...
- Problems Tesla Doesn't Need
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
Tesla Motors' lineup of all-electric vehicles apparently has a problem that c ...
- Q&A: Buick Focuses On New Vehicles, Buyers
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
In addition to the Buick Discovery Tour invitation-only experience, the test dri ...
- Hyundai Hits Oscars With Wes Anderson
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
The strategy is par for the course for the automaker, which h ...
- Lexus Staying Away From Entry Ramp
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Premium cars priced below $30,000 are coming back, but Lexus isn't bitin ...
- Just When You Thought, 'SUV!'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Oil prices are approaching a nine-month high, around $105 per barrel. Th ...
- Harley-Davidson Follows The Passion
Marketing Daily, Karl Greenberg - Tuesday, February 21, 2012
Harley-Davidson's new Softail Slim motorcycle will have a starring role in t ...
- Nissan N.A. Gets New Marcomms Director
Marketing Daily, Karl Greenberg - Tuesday, February 21, 2012
Nissan North America has tapped Vinay Shahani to replace Bill Peffer ...
- Creative Recycling Latest NASCAR Green Sponsor
Marketing Daily, Karl Greenberg - Tuesday, February 21, 2012
Creative Recycling, a Tampa, Fl.-based company, has joined NASCAR as an offici ...
- Fields Tense At Ford
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 21, 2012
Mark Fields, president of Ford's Americas division, is the odds-on favorite with ...
- Oscars A Marketing Challenge This Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 21, 2012
On ABC's telecast of the 84th Academy Awards on Feb. 26 Hyund ...
- Ram Truck Goes Country
Marketing Daily, Karl Greenberg - Friday, February 17, 2012
Ram Truck is running a long-term promotion called "Road to the R ...
- Mazda Drives Into Truffula Valley
Marketing Daily, Karl Greenberg - Sunday, February 19, 2012
Mazda North American Operations is partnering with Universal Pictures for a pro ...