- Younger Affluent Audiences Open To Native Ads, Report Finds
Real-Time Daily, Tyler Loechner - Monday, October 13, 2014
Martini Media on Monday issued the inaugural edition of "The Martini Report ...
- Toyota Takes New Approaches For New Camry
Marketing Daily, Karl Greenberg - Friday, October 10, 2014
Ethan Leighton, Camry vehicle marketing and communications manager, tells "Marketing Daily" it ...
- Auto Videos Don't Move YouTubers! But Vloggers Sell Mascara! And What The Hell Is Kinder Surprise?
VidBlog, P.J. Bednarski - Monday, October 13, 2014
Tubular Labs studied 160 million video users over a year-long period (Septemb ...
- Acura, Cadillac, Porsche, Chrysler Lead In Smartphone Web Sites
Marketing Daily, Karl Greenberg - Thursday, October 9, 2014
There is a really good reason that automakers need to take the ...
- NEW! Dodge Pays Homage To Company Founders With Whale Of A Tale
Out to Launch, Amy Corr - Thursday, October 9, 2014
Dodge pays homage to its company founders John and Horace Dodge wi ...
- BMW Backs Frieze Masters
Marketing Daily, Karl Greenberg - Wednesday, October 8, 2014
BMW, which has been a sponsor of Frieze art fairs for ...
- Cars Plus TV Shows Equal Social Buzz, But For Whom Exactly?
Marketing: Entertainment, Karl Greenberg - Thursday, October 9, 2014
Just as we are approaching a moment where the term "digital medi ...
- Beep! Beep! Peer-To-Peer Comes To The Used-Car Marketplace
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 8, 2014
Beepi, a year-old Silicon Valley startup that is truly making lemonade o ...
- Luxury Automakers Can Succeed With Premium Partnerships
Marketing: Automotive, Karl Greenberg - Wednesday, October 8, 2014
Automakers have found interesting ways of getting people into their cars throu ...
- Hands-Free Tech Proves Too Distracting For Drivers, Ups Danger
MediaDailyNews, Erik Sass - Tuesday, October 7, 2014
Sorry, automotive multitaskers -- but hands-free, voice-controlled technology may not be a ...
- Streets Of Prague Become Musical In Toyota Yaris Hybrid Campaign
Out to Launch, Amy Corr - Wednesday, October 8, 2014
The best part about driving is belting out songs at the t ...
- Jaguar Debuts Global Campaign With New Villain
Marketing Daily, Karl Greenberg - Monday, October 6, 2014
Via Spark44 (a shadowy agency, origins unknown, dedicated to Jaguar, with intern ...
- Ford Is Serious About Mustang Because Ford Is Mustang, And Vice Versa
Marketing Daily, Karl Greenberg - Monday, October 6, 2014
The car will get a global campaign because it is officially ...
- Dodge Brings Back Founding Brothers For Challenger
Marketing Daily, Karl Greenberg - Sunday, October 5, 2014
Chrysler Group has made it a strategic point to try to p ...
- BFGoodrich Kicks The Tires...Out Of A Plane
Marketing Daily, Karl Greenberg - Sunday, October 5, 2014
Tire maker BFGoodrich, known for racing and off-road tires, is going f ...
- Programmatic Is Human Algorithm
Marketing Daily, Karl Greenberg - Friday, October 3, 2014
I understand programmatic buying about as well as I get the speci ...
- New Caddie Ad Campaign In 2015
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Cadillac will market around three brand values: bold, optimistic and sophisticated, sa ...
- Ford, Partners To Take Mustang On Road Trips
Marketing Daily, Karl Greenberg - Wednesday, October 1, 2014
Ford is hitting the ignition button on its 2015 Mustang with ...
- GM CEO Talks Strategy To Investors
Marketing Daily, Karl Greenberg - Wednesday, October 1, 2014
General Motors CEO Mary Barra laid out plans for investors Wednesday, sayi ...
- Kia Takes Over Paris Auto Show
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
Kia will have no fewer than 23 vehicles on its stand ...