- With K900, Kia Moves Up, Way Up
Marketing: Automotive, Karl Greenberg - Tuesday, December 30, 2014
I went to see the "Annie" movie with my daughter, and ...
- McConaughey Back For Another Lincoln Philosophical Drive
Marketing Daily, Karl Greenberg - Monday, December 29, 2014
Dave Rivers, Lincoln marketing communications manager, tells "Marketing Daily" that the act ...
- Looking To Become Top Luxury Brand, Audi Will Invest Additional $2 Billion
Marketing Daily - Top of the News, Thom Forbes - Monday, December 29, 2014
Audi said Saturday that it would spend about $29 billion over t ...
- NEW! Nissan Altima Helps Bird Migrate South For The Winter
Out to Launch, Amy Corr - Friday, December 26, 2014
An unexpected road trip takes place for one couple with a passi ...
- Trucks Hauling Sales Gains For Chrysler And GM
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2014
Trucks are going to kick the year over the finish line, wi ...
- Griffin Back In Kia Optima, This Time As Action Star
Marketing Daily, Karl Greenberg - Monday, December 22, 2014
In the launch spot, he's the sheriff in a cowboy movie, ridi ...
- From Chrysler To FCA. Make That FCA U.S. LLC
Marketing: Automotive, Karl Greenberg - Tuesday, December 23, 2014
When Fiat announced that the Chrysler corporate name is heading into t ...
- Google Unveils Self-Driving Car Prototype
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 22, 2014
Google unwrapped the first real build of our self-driving vehicle prototype Monda ...
- The New Geography Of Auto Brands
Marketing Daily, Steve Sturm - Monday, December 22, 2014
Location choice will always be uniquely strategic as it allows manufacturers ...
- Cadillac's Ellinghaus Sees New York State Of Mind For The Brand
Marketing Daily, Karl Greenberg - Friday, December 19, 2014
"If you want to turn Cadillac into a global brand, you ha ...
- Google Wants To Power Your Car
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 19, 2014
It should come as a surprise to anyone that Google wants ...
- Industry Set To Pour Bubbly With December Sales
Marketing Daily, Karl Greenberg - Thursday, December 18, 2014
Said Jeff Schuster, SVP of forecasting at LMC Automotive: "Economic bliss driv ...
- High Hopes For Trucks, Luxury Muscle And Electrics
Marketing Daily, Karl Greenberg - Wednesday, December 17, 2014
Trucks and luxury cars will be big in Detroit at the Nor ...
- How To Rock A Broadcast Event Takeover
Marketing: Entertainment, Scott Jones - Thursday, December 18, 2014
Did you watch the American Music Awards last month? Beyond the over-the-t ...
- Chrysler Name Meets Its Maker, Replaced By FCA U.S. LLC
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 17, 2014
After nearly 90 years, the Chrysler corporate name is gone. Two mont ...
- For New Mini John Cooper Works Hardtop, Tony Hawk Flies, Guerlain Chicherit Drives
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2014
Skateboarder king Tony Hawk, who can probably do as many aerial spi ...
- Volvo Will Launch Online Sales, Skip Auto Shows
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 16, 2014
Volvo Cars said it will start selling vehicles online as it rol ...
- Malibu Plus A Dash Of Corvette? Sounds Good, But Why?
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2014
I saw a story on "Automotive News" Monday morning that really caug ...
- Hyundai Makes Music 'Times Square' For Its Marketing
Marketing Daily, Karl Greenberg - Monday, December 15, 2014
David Matathia, director of marketing communications at Hyundai Motor America, talks ...
- Toyota Plays Fantasy Football With Yahoo
Marketing Daily, Karl Greenberg - Monday, December 15, 2014
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales US ...
- Why Campaign Measurement Falls Short -- And Why Automotive Industry Is Best Test Case For New Strategy
Metrics Insider, Damian Garbaccio - Tuesday, December 16, 2014
Ever since the first display ad was shown back in 1995, markete ...
- Automakers Spending Big On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
The NFL is heading toward the Super Bowl on Feb. 1, a ...
- Ford Trend Study Finds Gen Z Ready To Act, Share, And Fail - If Need Be
Marketing Daily, Karl Greenberg - Friday, December 12, 2014
Ford's third annual trend report, overseen by in-house futurist Sheryl Connelly, sa ...
- This Ad Agency Is Getting (Rightly So) the Shaft From the FTC
Mediapsssst, Richard Whitman - Sunday, December 14, 2014
The Federal Trade Commission is taking action against two auto dealer grou ...
- Auto Ads, Holidays Dominate November's Programmatic Cost Index
Real-Time Daily, Tyler Loechner - Friday, December 12, 2014
Travel typically dominates when it comes to the most expensive segments ...
- Lincoln Back With Vimeo For Trio Of Films
Marketing Daily, Karl Greenberg - Thursday, December 11, 2014
The automaker says Vimeo and Lincoln picked the filmmakers -- Diego Contrera ...
- Nicely Done (But Pointless?) Lincoln MKC Short Films From Vimeo
VidBlog, P.J. Bednarski - Friday, December 12, 2014
In a collaboration between the Lincoln Motor Company and Vimeo comes t ...
- Mazda Drives Real Brand, MX-5 Awareness On Virtual Track
Marketing Daily, Karl Greenberg - Tuesday, December 9, 2014
Mazda is marketing the Miata via a partnership and product integration wi ...
- What Does Jason Vines Drive?
Marketing: Automotive, Karl Greenberg - Tuesday, December 9, 2014
"It's simple. Whatever you do, don't blame the customer." Those were sa ...
- Hyundai Co-Sponsors Carrie Underwood Album Release Party With IHeartRadio
Marketing Daily, Karl Greenberg - Friday, December 5, 2014
Hyundai and iHeartRadio are presenting sponsors of the release party for h ...