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Volvo Will Launch Online Sales, Skip Auto Shows
- Automotive News, Tuesday, December 16, 2014 9:42 AM
Volvo Cars said it will start selling vehicles online as it rolls out new models to compete with brands like BMW, Audi and Mercedes-Benz. The Swedish carmaker, controlled by China's Geely, will gradually introduce web sales and spend more on digital advertising. "The plan is to have all our car lines in all our markets offered digitally," Volvo sales chief Alain Visser said. "We know from research that more and more of our customers are ready to buy online."
