- Mazda, GMC, Volvo Get Their Own Super Bowl Tickets
Marketing Daily, Karl Greenberg - Friday, January 30, 2015
Mercedes-Benz, Kia, Hyundai, Chrysler, and Nissan were in the Super Bowl. The ...
- In Pre-Bowl Spot Lexus Touts RC F With RC (Radio-Controlled) Cars
Marketing Daily, Karl Greenberg - Thursday, January 29, 2015
In a last-minute buy, Lexus ads featuring scale-model remote control cars wi ...
- In Nissan's New Super Bowl Spot, Dad's A Race Car Driver
Marketing Daily, Karl Greenberg - Wednesday, January 28, 2015
Fred Diaz, SVP, Nissan North America sales, marketing and operations, tells "Marketi ...
- Hyundai Renews Deal With Grammys With Third 'Amplifier' Program
Marketing Daily, Karl Greenberg - Tuesday, January 27, 2015
In addition to grabbing an advertising position on CBS' Feb. 8 broadca ...
- Snowmageddon? Bah, Auto Sales Will Stay Strong
Marketing Daily, Karl Greenberg - Tuesday, January 27, 2015
Forget the mercury; the 2015 business looks to be off to ...
- Beating the Lag in Mobile Commerce
MobileShopTalk, Chuck Martin - Wednesday, January 28, 2015
There has forever been somewhat of a lag in technology adoption, a ...
- Car Owners Like Connected-Vehicle Features, But Only 30% Have Them
Marketing Daily, Karl Greenberg - Monday, January 26, 2015
In a recent study, Nielsen found that 39% of the 44% ...
- Chevy Trax Aims For Snow Belt. Snow? What's That?
Marketing: Automotive, Karl Greenberg - Tuesday, January 27, 2015
It's blizzard time. Soon we'll see sliding cars, and hear that famili ...
- Take A Selfie, Win A Civic
MAD, Larissa Faw - Sunday, January 25, 2015
The Selfie For A Civic sweepstakes leverages the selfie craze by inviti ...
- AC/DC In D.C. As Automakers Reveal Electric And Hydrogen Plans
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
The global head of GM's Cadillac unit kicked off the Washington Au ...
- Car Buyers Not As Mobile As We Might Think
MoBlog, Steve Smith - Monday, January 26, 2015
Despite the overall migration to mobile, most car buyer research still appea ...
- Ford Opens Silicon Valley Innovation Center
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 23, 2015
Most search marketers wouldn't pay attention to Ford setting up an innovati ...
- Back In Super Bowl For First Time In Two Decades, Nissan Teases Theme
Marketing Daily, Karl Greenberg - Thursday, January 22, 2015
The last time Nissan advertised on the Super Bowl there wasn't a ...
- Policy Sets Tone At Washington Auto Show
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
"Americans drive 2.9 trillion miles per year, and only 10% of th ...
- Mazda Leaps Off The Page In Norway With 3D Ads
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2015
The ads use an an optical illusion to make the creative lo ...
- The Message At Cobo Hall Last Week Could Have Been 'The Truck Stop's Here'
Marketing: Automotive, Karl Greenberg - Tuesday, January 20, 2015
Honda said 2015 would be the year of Honda. Cadillac said ...
- Carmax Launches $60 Million Media Agency Review
MAD, Steve McClellan - Friday, January 16, 2015
The review comes shortly after a creative agency review where Cheil ...
- Toyota Goes With A Simple Message For Super Bowl: Dads Matter
Marketing Daily, Karl Greenberg - Friday, January 16, 2015
One of the two 60-second ads is voiced by one of t ...
- Harley-Davidson Makes Long-Term Relationship With Sturgis Official
Marketing Daily, Karl Greenberg - Thursday, January 15, 2015
Said Matt Levatich, COO at Harley-Davidson, in a statement: "Riding is ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, January 16, 2015
Mercedes-Benz increased its digital engagement by 123% through effective cross-promotion of i ...
- Ford Wins Top Loyalty Bragging Rights
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
Luxury performance brand Maserati won for having the biggest improvement in loyalt ...
- Ford's GT Supercar To Get Global Boost On 'Forza Motorsport 6'
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
In Detroit this week, Ford unveiled the second-generation GT. While the centenni ...
- ESPN X Games Sponsor Jeep Launches Snow-Bound Campaign For 2015 X Edition Wrangler
Marketing Daily, Karl Greenberg - Tuesday, January 13, 2015
The effort includes a TV spot, "Polar Vortex," which breaks this wee ...
- TrueCar Taps Owen Wilson For Campaign About The Love Of All Things Auto
Marketing Daily, Karl Greenberg - Tuesday, January 13, 2015
The campaign, via AOR Santa Monica-based Tiny Rebellion, kicks off with 60-secon ...
- Why Nissan Pulsar Is Your Perfect Car Match
Out to Launch, Amy Corr - Wednesday, January 14, 2015
I shouldn't have to pay so much attention when watching a c ...
- Electric Vehicles Get Cheaper And Extend Their Range
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 13, 2015
Even as gas prices hit their lowest points since the recession ...
- Icons, Coupes, And Supercars Roar In Cobo Hall
Marketing: Automotive, Karl Greenberg - Tuesday, January 13, 2015
Generalize about the different auto shows, and what they represent? Makes ...
- Colorado, The Truck For Urbanites Longing To Be 'Let Loose From The Noose' Of Boring Cars
Marketing Daily, Karl Greenberg - Friday, January 9, 2015
Sandor Piszar, Chevrolet's director of truck marketing, says: "There's a latent desi ...
- One Club's Top Auto Ads To Be Awarded At NAIAS
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
The awards, timed with the North American International Auto Show in Detroi ...
- Google Readies U.S. Auto Insurance Comparison Site - And It's Just The Beginning
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 9, 2015
Google recently formed a partnership with the insurance comparison shopping site CompareNow.co ...