• by Amy Corr  @MediaPostOTL, January 14, 2015

I shouldn't have to pay so much attention when watching a car ad. Nissan Europe launched a pan-European campaign for its Nissan Pulsar called "The Match." The ad follows the reaction a man gets behind the wheel of his Pulsar. He grabs the steering wheel, his pupils dilate and his heart races. Clearly, he has a strong connection to his car; I wonder how he feels about people? I'm sure he's fine with humans, but just don't dirty his Pulsar. Watch "The Match" here, created by TBWA\G1 and directed by Johnny Green.