- Who Says You Can't Go To Sturgis?
Marketing Daily, Sarah Mahoney - Friday, February 27, 2015
At a recent bike show, it used Oculus Rift, some tactile transducer ...
- Volkswagen Gets Boost From China To Post Record Revenue
Marketing Daily, Karl Greenberg - Friday, February 27, 2015
It is because of China, where VW is opening a new facto ...
- Car, Retail Ads Slow Down On Broadcast TV
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automoti ...
- Honey, I'm Taking The Car For A Nice Read
Marketing Daily, Karl Greenberg - Friday, February 27, 2015
The best time to listen to audiobooks is while you're driving. That ...
- Caterpillar Lights Chinese Sky With A Single Generator
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2015
What happens when Caterpillar trucks in a single generator to Yuhu Villag ...
- IndyCar, USA Today Sports Media Group Ink Official Marketing Relationship
Marketing Daily, Karl Greenberg - Thursday, February 26, 2015
C.J. O'Donnell, Hulman Motorsports CMO, says that, to be clear, it isn ...
- FTC Says Company Deceived Consumers With Ads Touting Good Reviews
Online Media Daily, Wendy Davis - Friday, February 27, 2015
AmeriFreight, a company that transports cars, allegedly boasted in its ads th ...
- For Auto Owners, Technology Usability Equates To Dependability
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2015
Lexus has the fewest reported problems for a fourth consecutive year, wi ...
- New Car Buyers Getting Low Mileage Out of Social, Mobile
The Social Graf, Erik Sass - Thursday, February 26, 2015
Social media is a relatively minor source of information for new c ...
- Harley-Davidson Takes Project LiveWire Overseas
Marketing Daily, Karl Greenberg - Monday, February 23, 2015
After taking the bikes on a trans-U.S. tour along Route 66 la ...
- Cadillac Is New York, And New York Is Luxury
Marketing: Automotive, Karl Greenberg - Monday, February 23, 2015
When Uwe Ellinghaus, Cadillac's CMO, spoke in December at a New Yo ...
- Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
The automaker is represented at the Daytona 500 by Jeff Gordon a ...
- Skewing Old, AmEx And Caddy Get Aspirational At The Oscars
Marketing Daily - Top of the News, Thom Forbes - Monday, February 23, 2015
There were no Samsung moments at this year's Academy Awards - t ...
- Bentley To Increase Marketing Head Count By 25% To Prepare For SUV Launch
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Bentley has revealed that it will add 10 new senior marketers ...
- Mercedes-Benz Cooks In L.A., Clocks Out In New York
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
Mercedes-Benz is getting its apron on as exclusive sponsor of the All-St ...
- With Better Credit Picture, Lower Fuel Prices, CPO Sales Hit Records
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
In its "Used Vehicle Market Report" that looks exclusively at volume movi ...
- Audi Taps MUH-TAY-ZIK I HOF-FER For Social
Raw, Karl Greenberg - Thursday, February 19, 2015
Audi of America has tapped San Francisco-based MUH-TAY-ZIK | HOF-FER as i ...
- Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign that uses real-ti ...
- Long-Time Analyst Casesa Will Take Ford To Tomorrowland
Marketing Daily, Karl Greenberg - Tuesday, February 17, 2015
John Casesa will have to juggle the present and the future: glob ...
- Battered And Broken, A Restored 1957 Land Rover Wins Four Mens' Hearts
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2015
After 15 years of boyish hijinks, shenanigans and generally driving it in ...
- New Marketing Chief Puts Volvo Back On Track
Marketing: Automotive, Karl Greenberg - Tuesday, February 17, 2015
One thing Volvo has going for it is a strong loyalty ba ...
- Apple's Titan Automobile, Per 'WSJ'
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 16, 2015
Hundreds of employees at Apple are working to design an Apple-branded minivan-li ...
- AutoWeb Gets Creative With adMarketplace Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
AutoWeb, a vehicle search engine with social sharing features, has secured ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, February 13, 2015
Ford's "Speed Dating Prank" still has legs a week after it w ...
- 3 Ways Car Makers Can Engage Younger Millennials
Engage:Teens, Aaron Paquette - Thursday, February 12, 2015
Recent headlines suggest a bleak future for the automotive industry. "Millennials Don ...
- Honda Goes To Greendale With 'Community' Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Honda will use the partnership -- which includes category exclusivity, integration ...
- TEN To Sell Programmatically, Taps Caputo To Lead Charge
Real-Time Daily, Tyler Loechner - Wednesday, February 11, 2015
The Enthusiast Network (TEN), formerly Source Interlink Media, on Wednesday announced ...
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 11, 2015
Edmunds.com has rolled out a programmatic advertising platform that allows it ...
- Technology, Emotion, And Innovation Make Nice With Top Auto Brands
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Ford and Hyundai were number one last year too, followed by ...
- Former Nissan Marketing Chief Brancheau Joins FMReps Distribution
Marketing Daily, Karl Greenberg - Tuesday, February 10, 2015
"FMR has been at the cutting edge of industry-leading customer-loyalty initiatives a ...