- Atari Partners To Promo 'Backyard Sports' Game
Marketing Daily, - Wednesday, April 28, 2010
Among the partners: Franklin Sports, whose products and logo will appear with ...
- Yanks' Mariano Rivera Brings Understated Elegance To Canali
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Mariano Rivera is one of the most understated superstars in the histo ...
- Chevy Takes The Local Route For MLB
Marketing Daily, Karl Greenberg - Friday, April 16, 2010
Chevrolet's Phil Caruso says baseball is the biggest platform Chevy uses ...
- Cubs Bring Coals To Newcastle
Marketing Daily, Steve Lundin - Tuesday, April 13, 2010
Real Cubs fans don't need no stinkin' marketing campaign. ...
- MLB Network Cuts DirecTV 'Solid' Deal
MediaDailyNews, David Goetzl - Thursday, April 8, 2010
DirecTV, which owns a portion of the MLB Network, will be t ...
- Fox Sports Airs MLB In Spanish
MediaDailyNews, - Wednesday, April 7, 2010
Fox Sports is producing 177 Major League Baseball games in Spanish f ...
- MLB Promotes Courtney To Head Of PR
Marketing Daily, - Tuesday, April 6, 2010
Patrick Courtney has been promoted to SVP of PR at Major Leag ...
- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...
- New Balance Signs Boston's Dustin Pedroia
Marketing Daily, - Friday, April 2, 2010
Besides wearing New Balance gear on and off the field, the A ...
- 'NYT' Sells Tiny Red Sox Portion
MediaDailyNews, - Friday, April 2, 2010
The NYTCO has finally sold a small slice of its stake ...
- Nestle Inks Promo Deal With MLB
Marketing Daily, - Thursday, April 1, 2010
Nestle's Hot Pockets brand has initiated a promotion with Major League Gamin ...