- T-Mobile Taps NBA Players For New MyTouch Ads
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
In what it calls its largest campaign to date, T-Mobile is airi ...
- Dwyane Wade's Sponsors Aren't Perturbed By A Scandal
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
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- AirTran Sees Slam Dunk With Magic's Howard
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2009
Despite the ongoing sex saga involving Tiger Woods, AirTran's Christopher White sa ...
- NBA Sets Sites On India's Love Of Game
Marketing Daily, Karl Greenberg - Monday, December 14, 2009
Sponsored by Reebok and HP, the sites will contain games, video highlight ...
- FiOS Shoots For NBA Package
MediaDailyNews, David Goetzl - Wednesday, December 9, 2009
Verizon's telco TV service FiOS has been expanding its on-screen widgets a ...
- Mercedes Signing 10-Year Sponsorship Deal For Shanghai Arena
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
Mercedes is expected to announce today that it is signing a 10-ye ...
- Jordan's Son Won't Play In adidas
Marketing Daily, - Friday, November 6, 2009
Michael Jordan's son will only wear Air Jordans at the University ...
- Nike Shoots For USA Basketball
MediaDailyNews, Karl Greenberg - Friday, November 6, 2009
Nike, which has been a sponsoring partner of USA Basketball since 200 ...
- NBA Reaches Out To Hispanics With Enebea
Marketing Daily, Karl Greenberg - Monday, October 19, 2009
The campaign includes television, radio and online advertising, a Web site, speci ...
- Adidas Celebrates 'Basketball As A Brotherhood'
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
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- AutoTrader.com Expands NBA Partnership
Marketing Daily, Karl Greenberg - Friday, October 9, 2009
Amanda Floyd, manager consumer advertising for the Atlanta-based company, tells Marketing Daily ...
- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Why Kobe Holds The Cards In New Marketing Deal
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Kobe Bryant has signed an exclusive deal to become the face o ...
- State Farm Backs Lebron James Biopic
Marketing Daily, - Thursday, September 24, 2009
State Farm is running a new integrated campaign supporting the company's sponsorsh ...
- LG Electronics Inks Deal With NCAA
Marketing Daily, - Wednesday, September 23, 2009
LG Electronics USA has signed on as an "Official NCAA Corporate Partner ...
- Kia Adds Awards Sponsorship To WNBA Deal
Marketing Daily, Karl Greenberg - Wednesday, September 16, 2009
The Kia brand will be part of the formal award presentations a ...
- NBA Works To Expand Global Presence
Marketing Daily, Karl Greenberg - Monday, August 24, 2009
The programs, which include everything from basketball-development in the Philippines to basketball-experien ...
- Nike Extends Deal With WNBA
Marketing Daily, - Sunday, July 26, 2009
Nike and the WNBA have extended their 12-year-old marketing partnership, which beg ...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- NBA Launches Digital Broadcast
Marketing Daily, - Wednesday, May 13, 2009
NBA Digital is launching T-Mobile Close Up: NBA Eastern Conference Finals, ...
- Sacred Territory For Sale
Marketing: Sports, Barry Janoff - Tuesday, May 12, 2009
The standard in marketing is now being set by the new $1 ...