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LG Electronics Inks Deal With NCAA

LG Electronics USA has signed on as an "Official NCAA Corporate Partner," joining the likes of AT&T, Coca-Cola, and General Motors.

As part of the multi-year partnership, LG will have exclusive category rights related to NCAA events across 23 different sports, including the Division 1 Men's Basketball and Football Championships.

Company officials declined to talk about details of the partnership, but said the efforts would include appliances and mobile phones, as well as consumer electronics.--Aaron Baar

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