- PlayUp Partners With College Basketball Tourneys
Online Media Daily, Fern Siegel - Wednesday, February 29, 2012
PlayUp, the social network app for sports fans, socializers and gamers, h ...
- USA Basketball Gets New Logo
Marketing Daily, Karl Greenberg - Friday, February 24, 2012
USA Basketball has unveiled a new logo that will be worn ...
- N.Y. Knicks Partner With Maxxis International
Marketing Daily, Karl Greenberg - Friday, February 24, 2012
Taiwan-based tire and aftermarket company Maxxis International will be an Official Partn ...
- Goodyear, ESPN Let Basketball Fans Pick Blimp Winner
MediaDailyNews, Erik Sass - Wednesday, February 22, 2012
Perhaps the paramount (or at least, highest) honor accorded to a sporti ...
- Non-Turner Subs Pay To Stream NCAA Tourney
MediaDailyNews, Wayne Friedman - Friday, February 17, 2012
TV advertising dollars aren't enough when it comes to streaming games ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- Lin Also Scores TV, Social Media Win
MediaDailyNews, Fern Siegel - Thursday, February 16, 2012
The New York Knicks' Jeremy Lin has rocketed to the top ...
- The Marketing Arm Goes Linsane!
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
Jeremy Lin is the man in the Big Apple, and he's getti ...
- From Bottom Shelf To End Aisle In Less Than A Week
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 9, 2012
Fame may be fleeting but it's also swift. If you thought T ...
- 5 Lessons March Madness Mobile Marketers Can Learn From The Super Bowl
Online Media Daily, Kane Russell - Thursday, February 9, 2012
With the Super Bowl over, time to focus on the next wide ...
- BBVA Sponsors New NBA Event
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
BBVA, the official bank of the NBA is sponsoring the NBA All-St ...
- New York Knicks Launch New App
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
The Knicks are launching a free mobile application for fans that wil ...